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BUS 498 Honors Mentorship
Task:
Industry environmental characteristics a. General environmental conditions i. Discuss the influence of key factors (use the PESTEL framework) b. Industry structural characteristics
i. Discuss the influence of key factors (use Porter’s 5 forces model and complements) Note: Section 3 should not exceed one and half pages single spaced INDUSTRY ANALYSIS Focus on the US Athletic Footwear and Apparel industry. In analyzing the industry describe the nature of each force followed by some supportive data points in bullet form. For example: There is low threat of entry High capital investments Economies of scale in advertising Product differentiation Your description of Porter’s 5 forces should not be too brief and too general.
Note: Need to cite all sources used Future Directions – Focus on the US Athletic Footwear and Apparel industry Use sub-headings. Drivers of industry change Opportunities Threats Industry attractiveness Under each of the sub-headings: Use bullet form to present your ideas.
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