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BUSI4490 Managing Contemporary Operations
Task:
During this module we have started to explore issues of resilience and challenges within operations management. Such issues have been in the background for some years, though have been brought into focus because of the Covid-19 pandemic. In this module we have seen how, in normal times, Zara has an excellent model for its operations management and supply chain management. This submission provides an opportunity for you to review the learning about resilience, seen perhaps in the short-term impact from an external event Covid-19, and the ongoing and longer-term challenges that need to be addressed, by looking in detail at how Zara has and could respond.
Your submission in detail
You are a consultant brought in to review the response of Zara to the Covid-19 pandemic, to evaluate its resilience and also to review the longer-term challenges that Zara faces. Using as a starting point the Zara’s structural and infrastructural capabilities (as described within our seminar, and seen in my listing of these on Moodle) you are required to review Zara’s response using the Profile of a Disruption model as outlined by Sheffi and Rice (2005).
It is recommended that you provide an evaluation of the Vulnerability7 of Zara, again by Pettit et al. (2010), together with an evaluation of its Failure or Disruption modes for its Operations, again by Pettit et al. (2010). In your answer you are also required to state and review two longer term challenges that Zara faces.
In addition, you are welcome to use any of the models or understanding as set out in Lecture 8 on Resilience in Operations Management, and Lecture 9 on Challenges Management.
This submission mirrors real life, in requiring you to evaluate a company’s resilience and challenges even when such understanding is limited, setting out reasons for your choices.
Submission is electronic via Turnitin on Moodle. Last date for submission is 3pm Tuesday 21st December 2021. It is suggested that any submission is by pdf; this ensures you retain formatting of any diagrams or figures that you may include.
BUSI4490 Managing Contemporary Operations
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