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IB98Q Advanced Strategic Management
Questions:
For all questions, you are required to apply relevant strategic models. In some cases, the model is indicated, in others you need to choose the appropriate model(s). You are encouraged to add more depth to your answers with additional strategic theory and ideas.
Question A: 40% Industry Evolution and Managing Innovation
1. Was there a first mover advanced in the smartphone industry? Why or why not?
(You can talk about first smartphone made by IBM Simons where they success or not and how does this related to first mover advantage or not).
2. Where in its life cycle do you consider the smartphone industry to be? How well do you think the Industry Life Cycle model explains what is happening in the industry now? Justify your evaluation by considering what is well explained. Poorly explained and missing.
Marking Criteria:
Application and assessment of relevant strategic tools and concepts (20 marks)
Evaluation of implementation of relevant strategic tools and concepts (16 marks)
Presentation of knowledge and understanding (4 marks)
Question B: 40% Global Strategy
1. Appraise whether Coca Cola gains a competitive advantage from being an American company.
2. Coca Cola is renowned as an owner and manager of global brands. Thinking about the whole business (with marketing being just one of several functions), set out how Coca Cola balances global integration and national differentiation.
Marking Criteria:
Application and assessment of relevant strategic tools and concepts (20 marks)
Evaluation of implementation of relevant strategic tools and concepts (16 marks)
Presentation of knowledge and understanding (4 marks)
Question C: 20% The Future
Choose One company operating in either the smartphone or the carbonated soft drinks industry.
1. Make two suggestion for what strategic actions the company should make next, based on current situation analysis. Justify your recommendations.
Marking Criteria:
Reflections and assessment of key strategic actions based on current situation analysis (10 marks)
Evaluation of recommendations (8 marks)
Presentation of knowledge and understanding (2 marks)
IB98Q Advanced Strategic Management
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