What mediums, messages, and techniques did the campaign employ, and how did these make it effective?

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Review Chapter 8 in the Loeb text for insights into community mobilization and related influences on decisions for publicity campaigns.
Select a current or relatively recent example of a publicity campaign associated with a social issue in which you are interested or involved.
Evaluate the publicity campaign. What mediums, messages, and techniques did the campaign employ, and how did these make it effective?
By Day 4
Post your evaluation of the effectiveness of the publicity campaign you selected. Conclude your posting with insights you have gained about publicity campaigns and effective dissemination of information that could inform the publicity campaign proposal you are developing this week.

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