Sustainability Strategy Assignment: Selected Company Case Study on Addressing Sector Challenges and Driving Behavioural Change Campaigns

Assessment Information

As the new Sustainability Manager at your selected company, you have been asked to deliver a presentation to the Head of Sustainability that outlines the sustainability issues within the selected industry and make recommendations to address one or more of these issues.

Assessment Tasks

Produce and deliver a business presentation that addresses ALL the following elements:

1. [30 marks, approx. 5 mins] Using an appropriate framework, identify key sustainability issues associated with the selected sector AND assess the extent to which the selected company is addressing these issues in relation to competitors within the region.
2. [30 marks, approx. 5 mins] Focusing on one or more of the sustainability issues identified in Task 1, provide detailed recommendations for how the selected company could become more sustainable.
3. [30 marks, approx. 5 mins] Design a behavioural change campaign aimed at promoting sustainable behaviours amongst consumers, including mock-ups of campaign materials.

Things to include

Your work should reflect the assessment scenario, i.e. that of a manager who is delivering a presentation to the Senior Management Team.

Presentations should be structured as follows:

• Title slide – Should contain the company logo, presentation title, presentation date, who the presentation is to (i.e. Senior Management Team) and who it is from (your name and student ID)
• Agenda – Should include section headers
• Introduction – Should establish context and outline the presentation purpose
• Individual sections for each task – Should use section/slide headings that relate to the task (e.g. ‘Introduction, Sustainability issues within Higher Education, etc.’)
• Closing comments – Should provide a summary of the presentation and any conclusions/recommendations
• References – A list of sources used, with inline citations being used within the body of the presentation for every fact or academic concept stated

Completion of this assessment will address the following learning outcomes:

1. Critique the social, economic and ecological factors within the marketing environment that are driving the need for pro-sustainable behaviour and ethical decision-making
2. Evaluate the extent to which organisations are currently addressing the sustainability challenges facing their industry
3. Create activities that an organisation could implement in order to reduce its impact on the planet and on society
4. Apply appropriate transferable skills that are essential to a career in business, such as commercial awareness and communication skills.

Submission Information

Your presentation must be submitted via Moodle as single PowerPoint file of no more than 100MB in size. Any supporting handouts should also be uploaded at the same time. Hard copy (i.e. printed) submissions will not be accepted.

Time Allowance

The maximum time allowance for your presentation is: 15 minutes. After the student has delivered their presentation, there will be a brief Q&A.

Referencing Style

Harvard referencing must be used to identify the source of all facts, concepts and theories used in your document. More information on referencing is available via the library referencing guide.

Use of Artificial Intelligence

Whilst AI tools can be helpful in assisting learning, when it comes to assessment, the Academic Misconduct Procedure is clear that this should be a student’s own original work and not the work of other people or AI tools.

The Use of AI Tools – Student Guidelines document follows the same guidelines your lecturers use. If you are unsure of whether AI is appropriate within your work, please read the guidelines or ask your lecturer. For advice and guidance around academic writing, please visit the Centre for Academic Success.

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