Week 7: Final Draft*
Promotional Strategy
Recommend a strategy to position and promote the new product.
- What promotional mix would you recommend for your company’s product?
- Would you recommend using a push strategy, a pull strategy, or a mix of both to promote your company’s product?
- Who or what are the competitors for your company’s product, and what strategies would you recommend to promote the competitive positioning of your company’s product?
Week 7: Final Draft* Promotional Strategy Recommend a strategy to position and promote the new product. What promotional mix would you recommend for your company’s product? Would you