Description:
Research two recent marketing campaigns that featured a mobile first strategy or component. It could be on TikTok, Facebook, Instagram, Google or any other mobile platform.
Give a detailed explanation of the function of each campaign, why they suited a mobile first approach and evaluate the effectiveness of both campaigns.
Details:
1,500 word report and minimum 20 slide presentation.
Upload report and presentation to Moodle as PDF files for marking.
Marking Criteria & Rubrics:
Reference images can be included. All images and sources must be referenced using Harvard Referencing. Include in-text referencing and a reference list as per the Macleay College FAQ and Tips On Harvard Referencing (found in the Unit Details Folder of your course stream on Moodle).
Criterion 1: Depth of research, analysis and comparison – 40%
Fail: • Incomplete research, analysis and comparison
• General comparisons, implementation analysis and description on separate platforms incomplete and lacking logical organisation.
Pass: • Adequate but basic research, analysis and comparison
• Shows limited evidence and incomplete description of general comparisons, implementation analysis and description on separate platforms while lacking logical organisation.
Credit: • Competent research, analysis and comparison
• Some evidence of general comparisons, implementation analysis and description on separate platforms presented in a logical manner.
Distinction: • Compressive and detailed evidence of research, analysis and comparison
• General comparisons, implementation analysis and description on separate platforms presented in a logical, concise and succinct manner with small exception.
• All sources referenced correctly.
High Distinction • Outstanding and insightful research, analysis and comparison
• General comparisons, implementation analysis and description on separate platforms presented in a logical, concise and succinct manner
• Extensive use of research data to support critical evaluation.
ASSESSMENT BRIEF I MOBILE COMMUNICATIONS
File: 305_MobileCommunications_Assessment1 1
Author: Gemenis Date: 18/10/2021 Status: Final
Assessment Brief
• All sources referenced correctly
Criterion 2: Accuracy of description of campaign function and effectiveness – 30%
Fail: • Incomplete review of campaign function and effectiveness
• Lacks understanding and clarity of campaign function and effectiveness
Pass: • Adequate but basic review of campaign function and effectiveness
• Understanding and clarity of campaign function and effectiveness is incomplete in places
Credit: • Competent and sound review of campaign function and effectiveness
• Understanding and clarity of campaign function and effectiveness is complete but limited in depth
Distinction: • Comprehensive and detailed review of campaign function and effectiveness
• Understanding and clarity of campaign function and effectiveness is concise and in depth
High Distinction • Outstanding review of campaign function and effectiveness
• Understanding and clarity of campaign function and effectiveness is extensive, concise and succinct with in depth analysis
Criterion 3: Quality of presentation – 30%
Fail: • Incomplete presentation and written report, referencing and layout.
• Writing lacks focus and contains serious errors.
• Files not converted to PDF for submission.
Pass: • Adequate but basic presentation and written report, referencing and layout.
• Writing is unclear in places. There are several grammatical or spelling errors.
Credit: • Competent presentation and written report, referencing and layout
• Writing is generally clear. There are minimal grammatical or spelling errors.
Distinction: • Comprehensive and detailed presentation and written report, referencing and layout.
• Writing is concise and clear. There are minimal grammatical or spelling errors
High Distinction • Outstanding and insightful presentation and written report, referencing and layout.
• Writing is concise, clear and accomplished. There are no grammatical or spelling errors.
ASSESSMENT BRIEF I MOBILE COMMUNICATIONS
File: 305_MobileCommunications_Assessment1 2
Author: Gemenis Date: 18/10/2021 Status: Final

Looking for answers ?

Recent Questions

1000-1200 words1. at least 2~3 pages of study report (cover page is not countable).2. Required (if you cannot do the simulation, at least have article review, but please do not have any plagiarize issue)(1) Use Microsoft…Please see course unit attached Assignment Task 1 is on pg 17Assessment Task 1MicroeconomicsDue: Week 4Value: 35%Length: 2000 wordsTask descriptionMicroeconomic analysis: Australian Supermarket and Grocery…Check the Philosophy Development and Review Procedure for guidance on the development and review of the Service Philosophy.Publish your Service Philosophy on display within the service (e.g. foyer), within…Customer Service Blueprint Assignment PART 1Part 1 Draft Due Week 4 -5% (Due June6th at 11:59pm)Part 1 Final Due week 6 – 10% (Due June 20th at 11:59pmTotal worth: 15% of final gradeAssignment Part 1Draft…COURSE/UNIT INFORMATIONCourse MBA – UCAMCourse Level PostgraduateModule Name Strategic Management and LeadershipAwarding Body CIQ/UCAMModule Code CIQGM705FacultyASSIGNMENT INFORMATIONFull/ Part Assignment…Module Number: BMP3005Module Name: Applied Business FinanceYear/Trimester: 2021-22/ Semester 2Module Tutor/s: Sam Bazargan/ M SajidAssessment Number N/AAssessment Type (and weighting) Individual report…Show All Questions