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KIT203 Ict Project Management and Modelling
Case Study:
Design Technology Company Details
Design Technology is the one of the leading furniture brands with a specialty in fabric and leather sofas, entertainment units, occasional tables, console tables, buffets, shelving, storage as well as accessories, we are the Living and Dining room experts.
Design Technology Mission Statement
Design Technology is committed to producing unique, evocative contemporary furniture of the highest quality.
Design Technology Goals:
To produce unique collection of furniture for the individual and corporate collector
To showcase the best of Australian product
To provide an extensive range of well-crafted and designed furniture
Design Technology Strategic Direction
Current Issues
In determining our strategic direction for the next five years, the following points have been considered:
Our business has been growing steadily over the last five years. This is due in part because of our new marketing focus towards the international market. This has had a flow on effect in terms of our overall local and international profile.
Return on investment has decreased due to the high costs of running the showroom and maintaining our international marketing campaign.
The main source of revenue continues to be from store sales.
Direct retail sales achieve the highest markup.
Sales to account customers are growing steadily but these are mostly interstate and overseas client who find the current arrangements for purchasing cumbersome. Many have suggested we develop a website to streamline the process.
Our competitors continue to make inroads into the World Wide Web and there is evidence that we will be left behind if we don’t embark on this marketing tool.
There are no IT or technical staff employed by Design Technology. If the computing infrastructure needs maintenance or upgrades, Design Technology outsource them.
As John at Design Technology has limited I.T knowledge, he wants to start with a small scope. John’s requirements are to complete the website solution within time and budget. You are assigned responsibility and given creative freedom to develop the solution.
Design Technology
Website displays ranges of products
Customer can place orders
Customers can contact the company
Planning the Solution for the Website
Your task is to review the strategic direction, strategic plan, critical issues, and strategic objectives of Art Design Technology. You are then to prepare a solution based on your recommendations.
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