Analyze a brand online, as it is today on all platforms where they have a digital presence. Using each platform’s analytics, identify levels of engagement of their followers, overall sentiment, and brand image in general. Based on the recommendations provided by David Scott, create a digital communication strategy to strengthen the brand in the next 1-5 years.
Recommendations on how to approach this assignment- however you can format it anyway you want.
Social media audit.
Clean their browser
Google their name
Review the profile on all social media platforms.
Define/ analyze their profile.
Write SWOT analysis
Define the business goals, as a professional.
Set communication objectives (how to strengthen their weaknesses and vulnerabilities (threats) obtained in SWOT). What do you plan to achieve in the short term ( 12 months) and long-term ( 3-5 years) ( use these verbs: Persuade, Inform, Reach and Engage) ?
Define overall social media strategy: What social media platform (s) would you prioritize and why.
Define tactics/ channels/ execution.
List measurements of success.
Based on Chapters 5-11
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