It is the responsibility of the global firm to ascertain the level of importance of various aspects of culture. Companies’ operations need to recognize and adjust to the cultural environment. In this week’s Lesson, you will find eight elements of culture.
For this assignment, there are four elements of culture that are most important when marketing products and services internationally: language, religion, manners and customs, and aesthetics. Indicate why each is important and provide examples in your response.
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