Identify a publicly-traded multinational company with fewer than 10,000 employees. Conduct a general external and industry environment analyses. Perform an internal assessment of the company (e.g., resources and capabilities, core competencies and competitive advantages, financial performance). Identify and critique the companys corporate/diversification strategy. Based on your external environment analysis, identify the two most important opportunities and two most eminent threats that the company and others in the companys industry are facing. Based on your internal environment assessment, identify the companys two most important strengths and its two biggest weaknesses.
I have uploaded what I have so far. I just need the next two sections completed (7 & 8) as described below.
7. Key Issues and Problems
Based on your assessment of all aspects of the business (Point 1-8), you have to identify 2-3 key problems that the company is facing and/or issues it needs to address
8. Strategic Alternatives
Provide at least two strategic alternatives that can solve the key problems you identified. Each alternative must be broadly stated and incorporate elements from the companys corporate and business strategies
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