The Strategy Deconstruction has 6 sections:
1) Identify your brand’s target and key insights into this target –
2) Deconstruct your brand’s positioning model. Provide an assessment. –
3) Brand Identity – Summary Across 12 Components – value 10 – 1 page
4) Identify your brand’s core and extended identity – the 6-8 core associations of brand identity that your brand relies most heavily on. – 1 page
5) Brand Purpose, Personality, Brand Archetype & Relationship –1 page –
6) If you were hired to manage this brand, give 2 recommendations would you make to strengthen it. Be specific, and provide rationale.
The post Brand Strategy Deconstruction first appeared on COMPLIANT PAPERS.
