Task
You will need to research thoroughly the adoption of social media within your allocated field in order to determine how it has transformed the way organizations within your sector interact with their stakeholders, that is, their employees, partners, customers/clients, suppliers, and other parties. Your report can include a comparison between three to four different companies in your allocated sector.
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The result of your research will be a consultancy report that investigates the adoption and use of social media and social networks in your allocated sector and recommends a comprehensive social media strategy.
Your report should include a critical and in-depth literature review on the adoption and existing use of social digital technologies in your sector. Your research should include a wide variety of social media technologies and their application or potential application in your sector. The report should identify the business drivers involved in the adoption/use of social media platforms; explore their benefits and opportunities outline potential obstacles and adoption issues, both internally and externally; cover impact analysis and explore metrics and their implementation; provide supporting evidence and justification, including audience needs, innovation issues and the role of user-generated content.
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