Read “Case 6: Fixer Upper: Expanding the Magnolia Brand” in your Connect textbook.
Evaluate Magnolia Brands’ sustainable competitive advantage by analyzing the case study and answering the following questions in 350 to 525 words:
o How will the components of the external environment impact Magnolia Brands’ ability to realize their vision?
o Who are Magnolia Brands’ major competitors?
o What other factors are affecting the growth of Magnolia Brands?
o What internal factors must be considered for Magnolia Brands to achieve its vision and mission?
o What are some of Magnolia Brands’ strengths and weaknesses?
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