Learning Outcomes Tested in Assignment 1, 2 and 3:
⦁ Present critical insights of the components of the marketing communications mix and brand management.
⦁ Design and evaluate an integrated marketing communications mix
⦁ Identify appropriate techniques and resources to build cross functional relationships.
⦁ Critically evaluate communications role in delivering value to a range of stakeholders.
Indicative Assessment 1,2 and 3
Utilising an organisation of your choice, use this organisation to undertake assessments 1,2 and 3 as outlined below.
MBA Integrated Communication Assignment 1
Prepare the first part of an individual report based on the organisation which you have chosen, write a report which gives a detailed account of the company and its industry background.
(750 words)
MBA Integrated Communications Assignment 2
Prepare the second part of an individual report based on the organisation which you have chosen. In this report undertake a detailed analysis of the organisation’s current integrated communications strategy, using the relevant communication models and theories and frameworks taught in class.
(750 words)
MBA Integrated Communications Assignment 3
Prepare the third part of an individual report based on the organisation of your choice, which focuses on the practical application of communication tools and, develop a relevant marketing communications plan based on your findings from your communications analysis undertaken in Assignment 2.
(1500 words)
Assessment Criteria over the three assessments
1. Undertake a critical review of your chosen organisation’s current approach to integrated communications received by a range of stakeholders, identifying the relevant components.
2. Present critical insights of the components of the marketing communications mix and brand management and design and evaluate an integrated marketing communications mix
3. Identify appropriate techniques and resources to build cross functional relationships and critically evaluate communications role in delivering value to a range of stakeholders.
Harvard referencing principles are applied throughout the submission in the correct manner. Authentic and academic sources have been utilised to support each section of the work
Omitting to reference correctly reduces work to a descriptive level only and is not satisfactory for post-graduate submissions.
The work is presented to a professional and business-like standard and incorporates an introduction and summary. Each section is clearly identified with a sub-heading and there is a brief introduction and summary/conclusion. International business English that is correctly structured is expected.
