1) Calculate, plot and compare the profitability and efficiency measures of Apple, Samsung, Blackberry and Nokia from 2009 to 2013 using the data in Exhibit 10 and Exhibit 11. Based on the comparisons, discuss anything that Apple may consider to improve (gap), and propose the potential action plan for improvement.

Apple Inc.- Managing a Global Supply Chain Case Analysis

Read Apple Inc.- Managing a Global Supply Chain Case and answer the following questions:

1) Calculate, plot and compare the profitability and efficiency measures of Apple, Samsung, Blackberry and Nokia from 2009 to 2013 using the data in Exhibit 10 and Exhibit 11.

Based on the comparisons, discuss anything that Apple may consider to improve (gap), and propose the potential action plan for improvement.

2) Looking at Apple’s supply chain, what differences set it apart from competitors?

3) What are Apple’s key advantages in how it manages its supply chain operations (use data from the case to support your answer).

4) What are the challenges that Apple faces in the future? Implications for supply chain?

5) Propose at least one leading indicator that can be used to measure Apple’s supply chain related performance.Explain why it can be a leading indicator.

6) Referring to Apple Case and your understanding on Walmart’s supply chain, discuss the similarity and difference of Apple’s and Walmart’s supply chains.

Add a comparative excel spread sheet with calculations to support your answers.

Note that the best way to compare profitability and efficiency for all years and for all companies is using an excel sheets.

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