Innovation and Enterprise Management Assignment: A Comprehensive Case Study on Entrepreneurial Mindset, Design Thinking, and the Impact of Innovation on the Creative Economy

Innovation and Enterprise Management

The case study provides an opportunity to profile and review entrepreneurs and their business using frameworks and concepts explored during the module. We will prepare for this in the second half of the module and students should draw on content covered throughout the module to develop analysis and discussion.

Please chose a company that is innovative and aligned with a founder. You can than do both:

1. Review the entrepreneur’s creativity, character and mindset.
2. The impact of their innovation on the creative economy and they manage it.

Assessment Criteria

Choose an innovative entrepreneur and their business Indicate:

1. Thinking big or attention to details or both; Examine the intrapreneurial mindset and their vision that influence creativity and innovation. Reflect on your chosen case.
2. Analyse innovative economy in the context of creativity, innovation, and entrepreneurship. Explain how your chosen business explored the gap.
3. Explain the design thinking methods and the importance of IP, analyse how your chosen company develop and manage their products/services in this context.

Please note that diagrams, quotes, appendices and tables do not constitute part of the word allocation.

Assessment Guidance Overview

1. Examine an Intrapreneurial mindset and their habits

15%
500 Words

2. Explain the design thinking methods and the importance of IP

10%
500 Words

3. Analyse innovative economy in the context of creativity, innovation and entrepreneurship

10%
500 Words

Structure, Presentation, English and Referencing

Innovative, well-presented, clear and consistent academic writing; including spelling, grammar and punctuation

15%
Total 2000 words,
including Introduction and Conclusion

Guidance on Report Structure

– Report Title

– Executive Summary – a good overview of your assignment

– Table of Contents

– Introduction – introduce the subject and the discussion will undertake

– Part A: Defining an entrepreneur (consider – economic, McClelland’s, opportunity-based theories etc.)

– Part B: Evaluation of an entrepreneur – a case study of [insert case study name] (consider – Stanford model, Double Diamond Model, IDEO Model, Five Models etc.)

– Part C: Conclusion – Personal reflective summary (consider – creativity class theory, Tripple H, Open Innovation Models)

– Conclusion – overall summary

– References – use varieties of resources

In your report use headings and subheadings. Make it meaningful.

Helpful pointers:

• Make use of short sentences, appropriate business language and make sure the report is articulated and well presented. You can use images and tables, but these must be referenced.
• You can also include clearly labelled additional items in the appendix concerning the chosen case study.
• Your report should be professional, impersonal and written in the third person.
• Refer to the Skills for Study resource for guidance on academic writing, report format and referencing.
• Your word count does not include the front title page, reference list or items in the appendix.

Referencing System:

Where you need to reference work, the Harvard Reference system is to be used.

Learning Materials/Resources:

Essential Resources:

• Trott, P. (2017), Innovation Management and New Product Development. Harlow: FT Prentice Hall (e-book)
• Trott, P. (2020), Innovation Management and New Product Development. Harlow: Pearson.
• Audretsch, D.B. (2015), Concise guide to entrepreneurship, technology and innovation. Cheltenham: Edward Elgar Publishing (e-book).
• Bessant, J. & Tidd, J. (2015), Innovation and Entrepreneurship, 3rd ed. Chichester: Wiley.
• Blundel, R., Lockett, N. & Wang, C. (2019), Exploring Entrepreneurship, 2nd ed. London: Sage.
• Bridge, S. & O’Neill, K.F. (2013), Understanding Enterprise, Entrepreneurship and Small Business, 4th ed. Basingstoke: Palgrave Macmillan (e-book).
• Burns, P. (2018), New Venture Creation, 2nd ed. Basingstoke: Palgrave Macmillan.
• Burns, P. (2013), Corporate Entrepreneurship Innovation and Strategy in Large Organisations, 3rd ed. Basingstoke: Palgrave Macmillan.
• Burns, P. (2016), Entrepreneurship and Small Business, 4th ed. Basingstoke: Palgrave Macmillan.
• Rae, D. (2015), Opportunity Centred Entrepreneurship, 2nd ed. Basingstoke: Palgrave Macmillan.
• Scarborough, N.M. (2016), Essentials of Entrepreneurship and Small Business Management, 8th ed. Harlow: Pearson (e-book).
• Smith, D. (2011), Exploring Innovation, Maidenhead: McGraw Hill.
• Stokes, D. & Wilson, N. (2017), Small Business Management and Entrepreneurship, 7th ed. Andover: South Western Cengage Learning.
• Stokes, D., Wilson, N. & Mador, M. (2010), Entrepreneurship. Andover: South Western Cengage Learning.
• Trott, P. (2017), Innovation Management and New Product Development, 6th ed. Harlow: Pearson (e-book).

Recommended Resources:

Published and printed journals, newspapers, trade magazines. Articles to be used during class and/or recommended as background reading:

• Alves, M.F.R., Galina, S.V.R. and Dobelin, S. (2018), ‘Literature on organisational innovation: past and future,’ Innovation & Management Review, 15(1): 2-19.
• Ardley, B., McIntosh, E. and McManus, J. (2020), ‘From transactions to interactions: the value of co-creation processes within online brand consumer communities,’ Business Process Management Journal, Vol. 26, No. 4, 2020, pp. 825-838.
• Arshi, T. and Burns, P. (2018), ‘Entrepreneurial Architecture: A Framework to Promote Innovation in Large Firms, The Journal of Entrepreneurship, 27(2): 151-179.
• Berends, H., Jeline, M., Reymen, I. and Stultiens, R. (2013), ‘Product Innovation Process in Small Firms: Combining Entrepreneurial Effectuation and Managerial Causation Product’, Innovation Management 31(3): 616-635.
• Brem, A., Maier, M. and Wimschneider, C. (2016), ‘Competitive advantage through innovation: the case of Nespresso’, European Journal of Innovation Management, 19(1): 133-148.
• Cainelli, G., De Marchi, V. & Grandinetti, R. (2020), ‘Do knowledge-intensive business services innovate differently?’ Economics of Innovation and New Technology, 29(1): 48-65.
• Elia, G., Li X., Margherita, A. and Petti, C. (2017), ‘Human-oriented corporate entrepreneurship: An integrative framework of creativity and HRM enablers,’ European Business Review, Vol. 29, Issue 4, pp. 386-401.
• Jayawarna, D., Rouse, J. and Kitching, J. (2013), ‘Entrepreneurial potential: the role of human and cultural capitals,’ International Small Business Journal, 32(8): 918-943.
• Jayawarna, D., Rouse, J. and Kitching, J. (2013), ‘Entrepreneur motivations and life course,’ International Small Business Journal, 31(1): 34-56.
• Jeon, S. (2018), ‘What influences entrepreneurial intentions? An empirical study using data from the Global Entrepreneurship Monitor,’ Academy of Entrepreneurship Journal, 24(3).
• Miller, D. (2014), ‘A downside to the Entrepreneurial Personality?’, Entrepreneurship Theory and Practice, 39(5). Wiley Online Library.
• West, J. and Bogers, M. (2014), ‘Leveraging external sources of innovation: a review of the research on open innovation,’ Journal of Product Innovation Management, 31(4): 814-831.

Good source for relevant articles is the reference list at the end of each chapter in the core text. Also, check Blackboard and session resources for some examples.

Academic Journals and magazines related and relevant to the subject topic:

• Academy of Entrepreneurship
• Entrepreneurship Theory and Practice
• Harvard Business Review
• International Small Business Journal
• International Review of Entrepreneurship
• Journal of Entrepreneurship
• Journal of Small Business and Enterprise Development
• Management Today
• Journal of Product Innovation Management

You are expected to keep abreast of news, both specific to Innovation and Enterprise and general news as well as other information published in websites. Websites you need to use and be aware of are:

Websites:

• British Library Business & Intellectual Property Centre, http://www.bl.uk/business-and-ip-centre [Accessed: 25/01/24].
• Department for Business, Energy and Industrial Strategy, https://www.gov.uk/government/organisations/department-for-business-energy-and-industrial-strategy [Accessed 24/01/24].

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