Purpose: This assessment consists of six (6) questions and is designed to assess your level of knowledge of the key topics covered in this unit. Question 1 (7 marks) A good customer experience strategy (from a traditional view), may not equate to a positive digital customer experience. Discuss why this situation could arise, and what must an organisation do, to ensure a positive digital customer experience. Use peer-reviewed referencing support to justify your solution (200-250 Words)

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Purpose:
This assessment consists of six (6) questions and is designed to assess your level of knowledge of the key topics covered in this unit.

Question 1 (7 marks)
A good customer experience strategy (from a traditional view), may not equate to a positive digital customer experience. Discuss why this situation could arise, and what must an organisation do, to ensure a positive digital customer experience. Use peer-reviewed referencing support to justify your solution (200-250 Words)
ANSWER: ** Answer box will enlarge as you type
Question 2 (7 marks)
How and why are KPI’s used as a tool to measure the success of an organisation’s digital presence. Use examples of digital KPI’s used by digital or internet organisations to support your solution. Furthermore, your solution should be supported with appropriate peer-reviewed support referencing (200-250 Words).
ANSWER:
Question 3 (7 marks)
Why would a business re-engineer their information system? Furthermore, identify and discuss some positive aspects of re-engineering, but also the potential pitfalls of undertaking such a major infrastructure change. Use peer-reviewed support to justify your solution (200-250 Words).
ANSWER:
Question 4 (7 marks)
How can an organisation use their information system to prevent employees from making inappropriate procurements or fraudulent purchases? Discuss and justify your answer with peer-reviewed support (200-250 Words).
ANSWER:
Question 5 (11 marks)
Identify and discuss the key change management issues that an organisation should address when undertaking a major structural change to a business operating model or changes within their information system or technology processes. Use peer-reviewed support within your solution, to justify (450-500 Words).
ANSWER:
Question 6 (11 marks)
When organisations need to develop a need idea or product, they may establish a project management team to complete the task. What are the problems or pitfalls they can develop, that ultimately leads to the project not being completed, and becoming a financial burden to the organisation. Using examples to discuss potential issues that can develop, and measures that may reduce these risks. Use peer-reviewed support within your solution to justify your answer. (450-500 Words).

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