An internet store requires a significant investment of time, money, and labor to launch and manage. What steps are you taking to prevent being outcompeted by Amazon in the future? Utilizing Amazon Advertising, do you plan to market goods that Amazon is unlikely to ever sell? Do you offer personalized goods that Amazon can’t hope to match? Do you subscribe to the adage “If you can’t beat ’em, join ’em”? Specifically, do you ALSO offer your goods on Amazon?