What do brands mean to you? What are your favorite brands and why? Check to see how your perceptions of brands might differ from those of others. Who do you think has the strongest brands? Why? What do you think of the Interbrand list of the 25 strongest brands in Figure 1-5 ? Do you agree with the rankings? Why or why not?
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Question 1 Janet Brown is 45 and divorced. She has two children who live with her and are dependent on her. Stephen is 12. Sarah is 17 and has been certified as eligible for the disability credit. Janet’s financial information for 2019 and 2020 includes the following: 2020 2019 Salary and taxable benefits $105,000 $100,000 Car expenses deducted in computing employment income
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Scenario: You are employed by Pacific IT Solutions as a solutions integrator. Your job description is to implement IT solutions and provide customer support. One of your long-time customers, Western Mining, has their head office in Sydney and is opening a branch office in Brisbane. You have been contracted to setup the network. A meeting has been held to start the project. The minutes of the meeting are as follows:
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