Demonstrate market changes (as a result of COVID-19) for Hospitals
Discussion of Marketing Changes (3 slides)
Discuss the 4Ps as they relate to the marketing changes established/implemented
Summarize 4 or more organizational or industry changes as they relate to the marketing
Fully describe and ensure points are well-connected to marketing concepts
Explain rationale for the changes implemented from a marketing perspective
Performance Measurement (3 slides)
Provide clear and specific details regarding how recommendations would be measured
o One SMART goal is to be provided for each recommendation
Detailed rationale for selected SMART goal for reach recommendation
with references
