The purpose of this assignment is to allow you to explore the depth of the marketing industry.
For this assignment, write a 750- to 1,000-word analysis.
Using your free student subscription to the Wall Street Journal (WSJ), find four different articles, each illustrating one of the four selected elements of the 7 P’s of marketing. The article must have been published within the past 5 years. Your analysis for each article should include the following:
- A full APA-style reference for each article you chose.
- A brief overview of each article including the following: a) which of the 4P’s is discussed, b) a summary of the author’s theme and position, and c) an explanation of how the information can be used in business today.
Now, synthesizing all four articles, respond to the following prompts.
- Describe the interrelationships that exist among the 4P’s you have identified across the four articles.
- Using the findings from the four articles, describe how can you apply this knowledge in your current workplace.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center.