Assessment overview for TO5102 Tourism and Hospitality Operations
Assessment 1
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Assessment title |
Business Proposal |
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Aligned subject learning outcomes |
· understand the contemporary management issues and challenges that confront tourism and hospitality operators · develop and evaluate strategies for managing the processes and performance of tourism and hospitality operations · develop an understanding of management and leadership skills and qualities that are central to tourism and hospitality operations · understand the notion of the knowledge economy and its implications for tourism and hospitality · analyse the impact of competitors, customers and environmental factors on the success of tourism and hospitality operations |
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Weighting and due date |
20% Report Due Week 4, Sunday, 5:00 pm Slides Due Week 4, Monday, 5:00 pm Presentations in class, Week 4, Wednesday, 1:00 pm |
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Individual or Group |
Group C Individual |
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Word or time limit |
8-10 pages written proposal and 5 minutes per student presentation |
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Requirements for successful completion of this assessment item |
Students need to achieve an overall percentage of 50% or more across all assessment tasks; therefore, a student may not need to pass this assessment task to pass this subject. |
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Generative AI use |
Generative AI tools are restricted in this assessment item In this assessment, you can use Generative Artificial Intelligence (GenAI) to insert images and grammar check only. Any use of generative AI must be appropriately acknowledged and include a |
Assessment 1: Description
This assessment aims to evaluate the ability to work as a group to develop a proposal for a new or existing tourism/hospitality business. The business proposal is the first part of the Business Operations assignment.
Working in Teams: The ability to “lead, manage and contribute effectively to teams” is a key JCU Graduate skill and an important skill sought by employers. Working in teams, under proper conditions, encourages peer learning and peer support. Sometimes members of a team will not contribute equally to the task, resulting in some students carrying the full load or the team’s effort. Should you have a conflict in your team, it is important to advise the lecturer as soon as possible. The lecturer will retain the right (after hearing claims from students) to decide when a group should be disbanded. In exceptional circumstances, individual assessment options are available to students only after a concerted effort has been made to work with other team members.
Instructions:
- Task: The business proposal will be completed in groups of 4 students. It includes three pieces of work, each with different weightings.
- The first task is a written ‘Business Proposal’ which needs to be submitted on LearnJCU. The proposal must be 8-10 pages in length and should contain the information required for Part 1 of the Operations Manual. A business proposal template will be provided in class. Only files in .doc or docx format will be marked. Pages or other format files will not be accepted/marked.
- The second and third tasks are related. The presentation slides, which should represent group effort, and the individual presentation are of equal weighting. The presentation must be 5 minutes per student in length. The presentation should summarise the main points from the written proposal.
- The presentation slides should be uploaded on LearnJCU 24 hours before the presentation date. A dropbox will be made available. Only files in .ppt or .pptx format will be marked. KeyNote or other format files will not be accepted/marked.
- The proposal allows you to gather feedback from the class and the lecturer about your business concept. This feedback can be used to improve
Submission:
Submit your assessment task to the Assessment Drop Box on the LearnJCU subject site.
Assessment 1: Rubric Marking Criteria
Business Proposal: Presentation (10%)
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Criteria |
High distinction 85 – 100% |
Distinction 75 – 84% |
Credit 65 – 74% |
Pass 50 – 64% |
Unsatisfactory 0- 4G% |
Grade |
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STYLE s STRUCTURE CLO 5 /CLO 1/ CLO 2/ CLO 6/ CLO 4/SLO 1/ SLO 2/ SLO 5
Weight: 10% |
Ideas are clearly organised, developed, C supported to achieve a clear purpose. Smooth transitions are used between ideasand speakers. The presenter used techniques to keep the audience engaged. The material is well balanced |
Ideas are mostly organised, developed, C supported to achieve a clear purpose. The presenter used some techniques to keep the audience engaged. The material is mostly well balanced |
Ideas are somewhat organised, developed, C supported to achieve a clear purpose. The presenter used few techniques to keep the audience engaged. The material is well balanced |
Ideasare sufficiently developed; the main purpose is stated. Transitions may be needed. The presenter made an attempt to keep the audience engaged. Too much coverage of some content areas at the expense of other areas. |
Ideas are not focused or developed; the main purpose is not clear. Transitions may be needed. The presenter was not able to keep the audience engaged. Too much coverage of some content areas at the expense of other areas. |
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CONTENT CLO 5/ CLO 1/ CLO 2/ CLO 6/ CLO 4/SLO 1/ SLO 2/ SLO 5 Weight: 30% |
The presentation providesan excellent summary of content of the proposal. Content throughout the presentation is accurate C relevant – no factual errors. The information is presented clearly and |
The presentation provides a very good summary of content of the proposal. Content throughout the presentation is accurate C relevant – no factual errors. The information is |
The presentation providesa good summary of content of the proposal. Content throughout the presentation is mostly accurate C relevant. The information is presented is mostly |
Content is sufficiently relevant. Information is explained sufficiently. Presentation shows some attempt at original thought. The conclusion is sufficient. |
Content is typically confusing, irrelevant or contains more than one error. Information is not explained clearly; and / or there is too much detail or too little detail. Presentation shows |
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concisely. Presentation shows considerable originality and inventiveness. A satisfying conclusion leaves the audience with a sense of closure. |
presented clearly. Presentation shows considerable originality. A satisfying conclusion leaves the audience with a sense of closure |
clear. Presentation shows moderate originality. A satisfying conclusion. |
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very little attempt at original thought. The conclusion is abrupt or limited. |
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VISUAL AIDS CLO 5 /CLO 1/ CLO 2/ CLO 6/ CLO 4/SLO 1/ SLO 2/ SLO 5
Weight: 35% |
Font formats are carefully planned to enhance readability and content. Slide background doesnot detract from text or other graphics. Graphics are attractive (size, colour) C support the content of the presentation. Slide content is relevant, concise and appropriate. |
Font formats are adequately planned to enhance readability and content. Slide background does not detract from text or other graphics. Graphics (size, colour) support the content of the presentation. Slide content is relevant, concise and appropriate. |
Font formats are mostly planned to enhance readability and content. Slide background does not detract from text or other graphics. Graphics (size, colour) are mostly supporting the content of the presentation. Slide content is relevant. |
Font formatting is acceptable. Background mostly doesn’t clashes with other content on slide. Few graphics detract from the content of the presentation. Content matches to verbal presentation. |
Font formatting makes it very difficult to read the material. Background makes it difficult to read text or clashes with other co |