During a meeting, senior executives of a consumer products company were addressing the problem of being late in detecting several consumer trends, such as the trend toward using see-through plastics in kitchenware. While trying to determine the source of this problem, one executive said: “The main problem here is that we need to find a better industrial design firm to design our products.” Which of the following best describes the decision-making problem that this executive is exhibiting? Multiple Choice
O The executives shifting away from the problem by blaming it on external factors.
O The executive is lacking creativity and rationality to solve the problem
O The executive is defining the problem in terms of a solution
O The executive is engaging in escalation of commitment
