This week you will review the environment your organization operates. Conduct a situational analysis and SWOT analysis, and identify the product offerings, keys to success, and any critical issues your business currently faces, including COVID. This completes section 2 of your marketing plan.
There are 2 sample marketing plans in the text. The first plan is for Pegasus Sports on pages 61-65, and the second plan is for Sonic on A1-A12. There is an example of an environmental scan and a template posted in Moodle to help you.
HOW TO SHAPE THE PAPER
Unless otherwise noted, papers will be typed using 12-point, Times New Roman, double-spaced, with (R&L) 1-inch margins. The standard format is to use the introduction, main concepts, and summary/conclusion. Make sure information flows, is sequential, and is formatted properly per APA Guidelines. Your final plan is to be written in outline format.
