Identify takeaways from key speakers based on their in-class discussions. Identify whether there is an existing gap in marketing intelligence: Marketing Intelligence Assignment, GC, Ireland

Identify takeaways from key speakers based on their in-class discussions.
Identify whether there is an existing gap in marketing intelligence theory versus practice based on your readings and your guest speakers.
Explore the potential opportunities and challenges these organizations and others may experience in the future with marketing intelligence as a requirement of every firm.

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