IMAKIC Strategic Plan Analysis
LO2: Evaluate external and internal environmental factors which impact on strategy
LO3: Critically review an organisation’s strategic plan.Assignment brief:
Provide a critical examination of the effect of the internal and external environment on an organisation’s strategy (using the case study provided). Review the outcome of a change in the internal or external environment providing YOUR recommendations in the form of an action plan.
Your assessment is in 2 Parts:-
Part 1.
Using relevant theoretical models, you should address the following issues:
1. An introduction including a definition of strategic management. (10 Marks)
2. A critical evaluation of the impact of internal and external environmental variation on organisational strategy, (explaining how and why the strategic approach changes). (40 Marks)
Part 2:
3. A review of the IMAKIC strategic plan (Business Plan), providing an action plan for the organisation on the basis of a change in either the internal OR external environment. (40 Marks)
4. Write in a grammatically correct style and provide in text referencing throughout, including quotes, referenced according to the Harvard Referencing System. Provide a correctly formatted Reference List. (10 Marks)Secondary Research Level HE6 – It is expected that the Reference List will contain between fifteen to twenty sources. As a MINIMUM the Reference List should include three refereed academic journals and five academic books.
Assessment Preparation and Submission (see section 11 of the module guide for Guidelines on the Preparation and Submission of Assignments)
Additional Submission Instructions:
You are only required to submit a soft copy (essay only) via “Turn-it-in UK” on the module moodle page.
Assessment Criteria (see section 10 of the module guide for General Assessment Criteria)
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