It is no secret that the domain of trademark law and the scope of trademark protection has grown exponentially in the past decades. Today, any sign can be registered as a mark. This includes single colors, shapes, sounds, smells, video clips, holograms, and even gestures.”
I. Caboli, “Chocolate, Fashion, Toys, and Cabs: The Misunderstood Distinctiveness of Non-Traditional Trademarks” [2018] 49(1) International Review of Intellectual Property and Competition Law 1
Using relevant sources and the above quote, critically evaluate whether it is easy to register non-traditional trademarks in the UK.
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