Based on the segmentation selected in the previous question, which group of customers do you intend to target: Principle of Marketing Assignment, UTM, Malaysia

Question 1

Based on the segmentation selected in the previous question, which group of customers do you intend to target as the primary segmentation of Brownies Letopss? Choose the response and explain it

Response Option

Urban area
Halal market
Family with kids
Adolescent
Family and Social Events
Healthy and Organic Lifestyle

Question 2

A competitor launched a new brownie cookie flavor targeting health-conscious customers. The decision impact you significantly, reducing your average monthly revenue by more than 15%. Based on your experience, in which segments do you want to focus on combating this? Justify your choice.

Family
Party People
Organic Supporter
Food Lover Among Youth

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