Marketing Overview
1- No theft, no match .
2-You can find the instructions inside the document
3- write a paper in the document
4- Write a report on whatever you use to research and what you write in a different document because we will discuss it separately in class.
Write at least 5 references using the APA style.
NB:
use simple language
Put the in-text quote in each.
Additions within the document.
2.2 Action Required:
Chapter Reading: Read Chapter 1 “Marketing Overview” from the text book – Dhruv Grewal & Michael Levy (2022) “Marketing” (8th ed.). McGraw-Hill Education.
Video link: Watch the following video.
Dunkin’ Donuts: Delivering on the Brand Promise
https://www.viddler.com/embed/718256fd
2.3 Test your knowledge :
Discussion Question #1: Identify the items of each of the four P’s as approached by Dunkin’ Donuts.
Discussion Question #2: How does Dunkin’ Donuts use its strategy to differentiate itself from its major competitors in the Coffee and Breakfast market?
2.2 Action Required:
“HR has to face new challenges every now and then, and it is certain that in this challenging environment the issues will never stop coming up. It is therefore crucial that properly designed HR techniques are applied and practiced to keep up with these challenges.”
2.3 Test your knowledge (Question)
What are the HR challenges facing organizations today?
