MK9709 – Global Consumers & Marketplaces

Instructions on Assessment:

The assessment will feature two components (each completed individually) in which will identify an organisation and prepare a plan for it to expand its operations to a new country.

Task

1.Infographic Poster

POSTER INFO:
Key information on the chosen national market is relevant to the organisation wishing to expand into it.POSTER PERSPECTIVE:
Content focuses on consumers and customers in the new target market, their needs and characteristics.POSTER SOURCES:
Content is underpinned / substantiated by theoretical and commercial sources, which are acknowledged through citations.POSTER DESIGN / PRESENTATION:
Presentation is professional. There is sufficient use of colour and graphics. Information is conveyed concisely, with a logical flow of information. Any graphs, figures and charts are properly labelled and adhere to data presentation best practice. There are no / very few spelling, grammatical or typographical errors.COMMENTARY COMMERCIAL RATIONALE:
A clear verbal explanation is provided for the proposed market entry strategy.COMMENTARY CRITICALITY:
Alternative strategies are appraised in a balanced, critical manner during narration.COMMENTARY SOURCES:
Narration is underpinned and substantiated by academic and commercial sources.

2.Market Plan Business Report

Criteria

Section 1:

Critical analysis of the organisation’s strengthsAnalysis of the organisation’s meaning towards, and relationships with, its customersUse of theory to underpin answer
Analysis of the organisation’s commercial context using publicly available sources

Section 2:

Analysis of the needs and characteristics of the target marketAnalysis of how these needs and characteristics differ from those in the organisation’s existing marketsCritical use of theory and sources to underpin recommended strategies
Explanation of the likely impact of the recommended strategies upon the targeted consumers in the new market

Reference Style : Harvard