ASSIGNMENT INSTRUCTIONS
Assessment
Coursework
Assessment
code:
010
Academic
Year:
2022/23
Trimester:
2
Module
Title:
Principles and Practices of Marketing- PPM
Module
Code:
MOD003507
Level:
5
Module
Leader:
Michelle Barned
Weighting:
50%
Word Limit:
3000
This excludes bibliography and other items listed in rule 6.75 of the
Academic Regulations:
http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdf
Assessed
Learning
Outcomes
1- 4
Submission
Deadline:
Please refer to the deadline on the VLE
WRITING YOUR ASSIGNMENT:
• This assignment must be completed individually.
• You must use the Harvard referencing system.
• Your work must indicate the number of words you have used. Written
assignments must not exceed the specified maximum number of words.
When a written assignment is marked, the excessive use of words beyond the
word limit is reflected in the academic judgement of the piece of work which
results in a lower mark being awarded for the piece of work (regulation 6.74).
• Assignment submissions are to be made anonymously. Do not write your
name anywhere on your work.
• Write your student ID number at the top of every page.
• Where the assignment comprises more than one task, all tasks must be
submitted in a single document.
• You must number all pages.
SUBMITTING YOUR ASSIGNMENT:
In order to achieve full marks, you must submit your work before the deadline.
Work that is submitted late – if your work is submitted on the same day as the
deadline by midnight, your mark will receive a 10% penalty. If you submit your
work up to two working days after the published submission deadline – it will be
accepted and marked. However, the element of the module’s assessment to
which the work contributes will be capped with a maximum mark of 40%.
Work cannot be submitted if the period of 2 working days after the deadline has
passed (unless there is an approved extension). Failure to submit within the
relevant period will mean that you have failed the assessment.
Requests for short-term extensions will only be considered in the case of illness
or other cause considered valid by the Director of Studies Team. Please contact
DoS@london.aru.ac.uk. A request must normally be received and agreed by the
Director of Studies Team in writing at least 24 hours prior to the deadline. See
rules 6.64-6.73:
http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdf
Mitigation: The deadline for submission of mitigation in relation to this assignment
is no later than five working days after the submission date of this work. Please
contact the Director of Studies Team – DoS@london.aru.ac.uk.
See rules 6.112 – 6.141:
http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdf
ASSIGNMENT QUESTION
Choose one of the following companies:
Food Retailers
Hotels
Aldi UK
Hilton
Waitrose
Premier Inn
Iceland
Travelodge UK
• Use a portfolio approach (visuals and written commentary) to demonstrate how
four of the seven marketing mix elements the company has used in the UK
since 2019 reflect how it divides the market (Segmentation), who it is seeking
to serve (Targeting), and how it wants to be perceived by the target market
segment (Positioning). (40 marks)
• Within your findings you should include analysis on how the company has
applied business and marketing strategies, theories and models that you have
been taught in this module. (30 marks)
• To conclude your portfolio, identify and/or suggest metrics the company has
available to measure the success of its marketing activities. (20 marks)
The content of your portfolio must display academic skill and integrity, appropriate
to level five studies. (10 marks)
ASSESSMENT CRITERIA
• Knowledge of relevant literature that would permit an understanding of
affective marketing mix solutions. This will take the form of strategies and
tactical plans that are supported by a sound information base.
• Depth of research and analysis skills that consistently draw on taught
theory, models and strategy.
• The ability to identify creative marketing skills and knowledge in a practical
and applied situation. The work should demonstrate intellectual originality
and imagination.
• Academic skills appropriate to level five studies. This will include grammar,
layout and referencing.
READING REQUIREMENT
Your work must be fully supported with references (cited in the Harvard style).
You must use all of the following:
• Kotler, P., Keller, K. L. & Chernev, A., 2022. Marketing Management. 16th ed.
New Jersey: Pearson Education.
• Chaffey, D., Ellis- Chadwick, F., 2019. Digital Marketing, Strategy,
Implementation and Practice. 7th edition. Harlow: Pearson
• Andrews, J., and Shimp, T., 2017. Advertising, Promotion, and other Aspects of
Integrated Marketing Communications. 10th edition. South West- Cengage
Learning.
• At least three other academic sources (e.g. publications/ journals).
ANGLIA RUSKIN UNIVERSITY GENERIC ASSESSMENT CRITERIA AND MARKING
STANDARDS: LEVEL 5
Level 5 reflects continuing development from Level 4. At this level students are not fully autonomous but are able to take
responsibility for their own learning with some direction. Students are expected to locate an increasingly detailed theoretical
knowledge of the discipline within a more general intellectual context, and to demonstrate this through forms of expression
which go beyond the merely descriptive or imitative. Students are expected to demonstrate analytical competence in terms
both of problem identification and resolution, and to develop their skill sets as required.
Mark
Bands
Outcome
Characteristics of Student Achievement by Marking Band for ARU’s
Generic Learning Outcomes (Academic Regulations, Section 2)
Knowledge &
Understanding
Intellectual (thinking), Practical, Affective and
Transferable Skills
90-
100%
Achieves
module
outcome(s)
Exceptional information base
exploring and analysing the
discipline, its theory and ethical
issues with extraordinary
originality and autonomy. With
some additional effort, work may
be considered for internal
publication
Exceptional management of learning resources, with a
higher degree of autonomy/ exploration that clearly exceeds
the brief. Exceptional structure/accurate expression.
Demonstrates intellectual originality and imagination.
Exceptional team/practical/professional skills. With some
additional effort, work may be considered for internal
publication
80-
89%
Outstanding information base
exploring and analysing the
discipline, its theory and ethical
issues with clear originality and
autonomy
Outstanding management of learning resources, with a
degree of autonomy/exploration that clearly exceeds the
brief. An exemplar of structured/accurate expression.
Demonstrates intellectual originality and imagination.
Outstanding team/practical/professional skills
70-
79%
Excellent knowledge base,
exploring and analysing the
discipline, its theory and ethical
issues with considerable originality
and autonomy
Excellent management of learning resources, with a
degree of autonomy/exploration that may exceed the brief.
Structured/accurate expression. Excellent academic/
intellectual skills and team/practical/professional skills
60-
69%
Good knowledge base; explores
and analyses the discipline, its
theory and ethical issues with
some originality, detail and
autonomy
Good management of learning with consistent self
direction. Structured and mainly accurate expression. Good
academic/intellectual skills and team/practical/ professional
skills
50-
59%
Sound knowledge base that
begins to explore and analyse the
theory and ethical issues of the
discipline
Sound use of learning resources. Acceptable
structure/accuracy in expression. Sound level of
academic/intellectual skills, going beyond description at
times. Sound team/practical/professional skills.
Inconsistent self-direction
40-
49%
A marginal
pass in
module
outcome(s)
Adequate knowledge base with
some omissions and/or lack of
theory of discipline and its ethical
dimension
Adequate use of learning resources with little self-direction.
Some input to teamwork. Some difficulties with
academic/intellectual skills. Largely imitative and
descriptive. Some difficulty with structure and accuracy in
expression, but developing practical/professional skills
30-
39%
A marginal
fail in module
outcome(s).
Satisfies
default
qualifying
mark
Limited knowledge base; limited
understanding of discipline and its
ethical dimension
Limited use of learning resources, working towards self
direction. General difficulty with structure and accuracy in
expression. Limited academic/ intellectual skills. Still mainly
imitative and descriptive. Team/practical/ professional skills
that are not yet secure
20-
29%
Fails to
achieve
module
outcome(s)
Qualifying
mark not
satisfied.
Little evidence of an information
base. Little evidence of
understanding of discipline and its
ethical dimension
Little evidence of use of learning resources. No self
direction, with little evidence of contribution to teamwork.
Little evidence of academic/intellectual skills and
significant difficulties with structure/expression. Very
imitative and descriptive. Little evidence of
practical/professional skills
10-
19%
Deficient information base.
Deficient understanding of
discipline and its ethical dimension
Deficient use of learning resources. No attempt at self
direction with inadequate contribution to teamwork.
Deficient academic/intellectual skills and major difficulty
with structure/expression. Wholly imitative and descriptive.
Deficient practical/professional skills
1-
9%
No evidence of any information
base. No understanding of
discipline and its ethical dimension
No evidence of use of learning resources of understanding
of self-direction with no evidence of contribution to
teamwork. No evidence academic/ intellectual skills and
incoherent structure/ expression. No evidence of
practical/professional skills
0%
Awarded for: (i) non-submission; (ii) dangerous practice and; (iii) in situations where the student
fails to address the assignment brief (eg: answers the wrong question) and/or related learning
outcomes
References
Kotler, P., Keller, K. L. & Chernev, A., 2022. Marketing Management. 16th ed. New Jersey: Pearson
Education.
