Advertisement- Media Planning
You are the media planning team of the ad agency that has been hired by Philips to create a media plan for the launch of their new juicer.
• The existing creative assets are:
• A print ad
• A long version of a TV commercial, which will be available to air in :30” or :60: format
• Using principles of media planning, create a hypothetical media plan for the new Philips Juicer.
• Your media plan must contain:
Media Objectives
Media Strategy
Media Tactics
Blocking Chart
• As smart media planners, you are supposed to work with the creative team. So make assumptions and provide your rationale that demonstrates you are doing creative, effective, and efficient media planning .
