Question 1 ( 5 marks)
A company is designing a kiosk that can display information in public locations (Ex: Shopping center, Restaurants and Airport). The kiosk will feature a touch screen so users can select a city by pointing on a map. Give five reasons why a touch screen is an effective device for this application.
ANSWER: ** Answer box will enlarge as you type
Question 2 (5 marks)
Describe expert review and define five different types of expert review methods.
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Question 3 (10 marks)
According to Schneiderman, there are 8 golden rules of interface design. Name and describe each of these rules, explaining why they are so important to consider when designing an interface.
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Question 4 (10 marks)
Describe direct manipulation and provide 3 benefits and 3 problems of direct manipulation?
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Question 5 (10 marks)
Case study 01 – Chemist Warehouse
Chemist Warehouse (or Chemist Warehouse Group) is an Australian company operating a chain of retail pharmacies. The company is Australia’s largest pharmacy retailer with over 350 stores, and employs over 8,000 staff. The company brands itself as offering discounted prices for pharmaceutical goods. The company’s structure allows it to -control- about 400 pharmacies across Australia, and it makes up about 50 percent of the market share. The business model used by Chemist Warehouse is thought to involve minimal equity investment by individual pharmacists who agree to the trading terms enforced across the group. Individual pharmacists working under the Chemist Warehouse umbrella benefit from the bulk purchasing power that comes with being part of the company.
(Website link: https://www.chemistwarehouse.com.au/)
You have been asked to analyze the website interface. Perform Usability Analysis and provide an evaluation based on criteria such as colour, layout, navigability, links, ease of use, and describe what techniques they used to catches users’ attentions (450 – 500 Words).
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Question 6 (10 marks)
Case study 02 – National Australia Bank
National Australia Bank is one of the four largest financial institutions in Australia in terms of market capitalization, earnings and customers. NAB was ranked 21st largest bank in the world measured by market capitalization and 52nd largest bank in the world as measured by total assets in 2020. It provides a variety of financial services including retail, business and institutional banking, funds management, superannuation, insurance, investment and broking services.
(Website link: https://www.nab.com.au/)
Explain how this website will prove useful in designing the interface giving examples to support your answer (450 – 500 Words).
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END OF FINAL ASSESSMENT
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