Identify a publicly-traded multinational company with fewer than 10,000 employees. Conduct a general external and industry environment analyses. Perform an internal assessment of the company (e.g., resources and capabilities, core competencies and competitive advantages, financial performance). Identify and critique the company’s corporate/diversification strategy. Based on your external environment analysis, identify the two most important opportunities and two most eminent threats that the company and others in the company’s industry are facing. Based on your internal environment assessment, identify the company’s two most important strengths and its two biggest weaknesses.
7. Key Issues and Problems
Based on your assessment of all aspects of the business (Point 1-8), you have to identify 2-3 key problems that the company is facing and/or issues it needs to address
8. Strategic Alternatives
Provide at l2.
east two strate3gic altrnatives that can solve the key problems you identified. Each alternative must be broadly stated and incorporate elements from the company’s corporate and business strategies
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