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ACCTG533 Administrative Control
Task:
1. What are some examples of ‘sunk cost fallacy’ that you have seen in your company?
2. Which of the 7 reasons for the pervasiveness of the ‘sunk cost fallacy’ was responsible for the previous example?
3. The article quotes David McRaney with the following: Accept that failure is always a possibility, even if you are one of the good guys; those who believe failure is not an option never plan for it.’ This seems a bit pessimistic.
What is Mr. McRaney really trying to convey here?
4. Which suggested methods of overcoming the sunk cost fallacy do you think is achievable for you?
Section 2:
1. The article uses annual Disneyland cost numbers to come up with daily amounts. Would these be average costs or marginal costs? What’s the difference?
2. How much of the costs per day are fixed?
How much are variable? What’s the difference?
While you may not be able to come up with exact numbers, use the numbers here to estimate.
3. Disneyland Resort had been closed for about 6 months at the time of the article?
There were no revenues coming in from customers. Does that mean that they had no expenses as well?
What expenses would remain regardless of having no customers coming through the gates?
4. Disneyland Resort just re-opened after more than a year being closed. They are operating at 25% capacity.
Do you think this is profitable for Disneyland?
Are they bringing in enough revenue to cover their costs, or would they be better off being closed still?
ACCTG533 Administrative Control
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