Task
• Individual project, each student will have a brand from a list of brands provided by the instructor.
• Answers must be written in essay format, which means that you shall provide you opinion on each topic.
• Use official cover provided on Moodle. Clearly identify each question with its answer. PDF or MS Word are mandatory.
• Questions:
o What does the Target Group psychographic profile mean? Explain your Brand’s target group psychographic profile.
o Use the steps of “A Technique for Producing Ideas” by James Web Young essay to produce an advertising Big Idea for your brand. Explain the process.
o Find a visual advert created for your brand. Explain the good the bad and the ugly of that advert from the brand’s customer perspective.
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