Wood, D., & Dunbar, C. (2010). Air Canada – Risk management. Ivey Publishing.
Assess the general business environment, current corporate strategy, and possible future challenges.
Identify the most relevant sources of financial risk, and examine how these are being managed today. Include a
description of the risk, a sensitivity analysis based on your forecast for the risks identified, and any other
relevant information.
How are Air Canada’s largest competitors managing financial risk? Do their risk management practices create
a competitive advantage or disadvantage, based on your forecast?
What recommendations would you make to the board of directors, based on your analysis?
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