As a business grows the entrepreneur needs to change and adapt. The personal qualities and skills needed to manage the business must change and develop. Professor Burns (2019) claims a need for the entrepreneur to metamorphosize into a leader and for the business itself to transform the way it operates.
The enterprise’s organisational structure and culture will inevitability shift and become more structured and formal. All these changes need to be managed effectively if the organisation is to grow successfully, without layers of unnecessary bureaucracy. Today’s small & medium-sized businesses (SME’s) need to retain the flexible, fast and focused leadership and dynamic culture that they had as a start-up. Being an entrepreneur is often perceived as just the beginning
. However, the creation and development of a sustainable business enterprise requires both strong and dynamic leadership and management together with a team-based, responsive, customer-oriented culture. As Peter Drucker famously warned, ‘culture eats strategy for breakfast’! Managing this paradox is the essence of today’s managerial conundrum.
Task One
Identify and critically evaluate the specific characteristics and skills that an entrepreneur would ideally possess in today’s post COVID-19,international business environment.
How will the entrepreneurs skills and traits evolve and develop as the SME develops in size. Which of the entrepreneurs initial characteristics and traits will benefit or hinder their progress.500 words, 40 marks
Task Two
Outline and assess the leadership style best suited to a global airline impacted by COVID-19 and the resultant lockdown, travel bans and travel restrictions, the furloughing of staff and right-sizing of the enterprise.
Critically evaluate how the appropriate leadershipwould assist in rebuilding the profitability and sustainability of the airline while considering the wellbeing of customers, employees and suppliers.
How bigger part will culture play in the leadership of the global airline industry post COVID-19 and how will it impact on the airlines future growth.
1000 words, 60 marks
Total 100 marks
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