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Introduction to Sports Management – Week Nine Welcome Assessment Update Discussion Forum Start Module Five1. Determine the experienceStep One sets the parameters for the event. Address theconcept questions before starting – the Five W’s: What type of event will it be? (content/product) Why is the event being held? (purpose/objective) Who will be the audience? (target market) Where will it be held? (location/venue) When will the event be staged? (timing)Goldblatt, J. (2014). Special Events. Wiley & Sons: New Jersey:THE AFL is pleased to announce Australian indie-pop artist GFlip will perform at the pre-game entertainment show for the2021 NAB AFLW Grand Final on Saturday April 17.Both the national anthem and Welcome to Country will beperformed by local talent as part of the pre-game formalities. 52 women’s teams in Adelaide have theirgames scheduled on Saturday afternoonwhen the AFLW Grand Final is to be played.Student Activity: When could the AFLW Grand Final be played?The initial four year partnership will inject millions ofdollars into elite women’s football and grassroots initiativesaround the country, and it’s just the start of what is set to bean exciting new partnership. CBA to become official partner and bank of the Matildas,Junior Matildas, Young Matildas and more CBA to become the largest investor in Australianwomen’s football Partnership supports Football Australia’s new 15-yearvision and strategic agenda With the combination of its investment in football andcricket, CBA believes it will be the largest supporter ofwomen’s sport in the country Assessment Summary AssessmentAssessment TypeLengthDueWeight1Reflective Journal –My Sport Experience1000 wordsEnd of Week 4 – Sun Mar 1420%2Project Proposal for anew sport (Report)1500 wordsEnd of Week 6 – Sun Mar 2840%3Final Report for a newsport1500 wordsEnd of Week 12 – Sun May 940% Assessment 2 and 3 are linked – you need to choose create a new sport, or modify an existingsport, to attract a new market.Assessment Two Feedback HD0D5(75+)C10(65-74)P13(50-64)F13(0-49) Develop the final form of the sport that you have invented including: Introduction to the sport – name, brief concept, season or time of year The target market – who will play this new sport? Mission and/or Vision Statement – what is the purpose of this new sport? Goals and SMART Objectives – how will you establish this sport in the next 3-5 years? SWOT Analysis – table format with a minimum of five factors in each of the four segments Risk Matrix Table – potential risks and strategies to minimise them Rules including scoring and how to win Equipment and Uniforms required to play and to minimise risks Proposed Competition for the first yearRubric: Context, Audience and PurposeKnowledge and UnderstandingCritical reasoning, presentation & defence of an argumentReferencing10%50%30%10% Goals and ObjectivesOnce the Mission and Vision are confirmed the focus is on what can beachieved in the next 1-5 years – the Goals and SMART Objectives.Goals (or Aims) outline the key areas of focus that will help the organisationto achieve its Mission and Vision.Each Goal then has SMART Objectives that outline the targets to bereached and the timeframe. It is the Objectives that will be measured.SMART is an acronym for: Specific, Measurable, Achievable, Relevant andTimebound. Every objective should be SMART. If the organisation achievesits SMART Objectives then it achieves its goals, mission and vision.Goals and ObjectivesWhen writing the Mission, Vision, Goals and SMART Objectives wemove from very broad statements to very specific sentences, otherwiseknown as ‘stepwise refinement’.Mission and VisionGoalsSMARTObjectivesLet’s explore an example from Cricket Australia:Mission: To unite and inspire communities through cricket. Vision:For cricket to be Australia’s favourite sport, anda sport for all Australians. Cricket Australia would have many goals to achieve this Mission andVision as outlined in their strategic plan. CA have invested in threeforms of cricket and grown both the men’s and women’s game. Theymay decide that they would like to see more Aboriginal Australiansplaying the sport which would help to achieve their vision.This strategic decision requires a Goal and SMART Objectives: Goal 1To introduce 10,000 Aboriginal Australians to thegame by Year X. Objective 1.1Provide cricket pitches to 20 Aboriginal and remotecommunities by Year X. Objective 1.2Educate 100 cricket coaches in Aboriginal andremote communities by Year X. Objective 1.3Facilitate 5 coaching sessions and 1 carnival in20 Aboriginal and remote communities by Year X. Make sure that the objectives above are SMART!SWOT Analysis Example – Beach Cricket Strengths (Internal): Cricket is a summer sport Beach Cricket is already played on the beach Beach Cricket is easy to play on the beach Equipment already available Cricket Australia run excellent eventsWeaknesses (Internal): Three other forms of cricket already exist Cricket Australia finances are limited Lack of staff to focus on new initiatives Decline in cricket umpires Lack of infrastructure (fencing, sand graders)Opportunities (External): Beach Volleyball has become an Olympic Sport The IOC are supporting new sports All continents have access to beaches Playing sport on beaches is low cost Sport Australia want people to be active First sport to promote mixed teams (M/F)Threats (External): Beaches and water create some risks Beaches/tides are unpredictable Not all countries play cricket Protests due to environmental issues Difficult to control access/crowds Assessment Three BriefDevelop the final form of the sport that you have invented including: Introduction to the sport – name, brief concept, season or time of year The target market – who will play this new sport? Mission and/or Vision Statement – what is the purpose of this new sport? Goals and SMART Objectives – how will you establish this sport in the next 3-5 years? Proposed Governance Structure – how would you structure the Board of Management? SWOT Analysis – table format with a minimum of five factors in each of the four segments Risk Matrix Table – potential risks and strategies to minimise them Final Rules including scoring and how to win Equipment and Uniforms required to play and to minimise risks Proposed Competition for the first year including – how many games (team sports) or events (individual sport) in the first year? Venues/Facilities – where will the sport be played and why? Proposed logo and colours (brand) of the new sport The sports position on ethics and social responsibility Proposed Funding Partners – commercial sponsors and government grants Proposed Launch – what event would you coordinate to launch this new sport? Conclusion – convince the reader that this sport has a futureAssessment Three RubricYour assessment should also address the Rubric outlined in theAssessment Brief: Context, Audience and Purpose 10% Knowledge and Understanding 50% Critical reasoning, presentation and defence of an argument 30% Referencing 10%The slides from Modules 1 – 6 are good references but you should alsoinclude the readings provided and websites that you find relevant fromthe sports industry.Subject Overview Module 1Module 2Module 3Module 4Module 5Module 6The Sports IndustryGovernance and RiskSport Marketing and MediaSport Tourism and EventsSport Facilities and VenuesProfessionalism and Ethics Module Five Readings1. Module Five Lecture Slides2. Westerbeek, H., Smith, A., Turner, P., Emery, P., Green, C. & vanLeeuwen, L. (2005). Key success factors of operating sportsfacilities and running sports events (pp. 22 – 45). In Managingsport facilities and major events. Allen & Unwin, Australia.3. Sawyer, T. H. (1999). Programming and scheduling process (pp.53-60). In The Management of Clubs, Recreation, and Sport:Concepts and Applications, Sagamore Publishing, Champaign, IL.4. ADDITIONAL READING: Rossman, J. and Schlatter, B. (2000).Recreation Programming: Designing Leisure Experiences.Module Five Topics1. Types of Sport Facilities2. Facility Planning3. Facility ManagementNext Week:4. Public Funding Sources5. Private Funding Sources6. F&B, Ticketing, ProgrammingDiscussion Forum: Provide a photo or image, and a brief summary, of an innovation thatyou like from a sport facility around the world. Post your response at the Discussion Forum.SPO101Module 5Sport Facilities and VenuesThis Module Types of Sport Facilities Facility Planning Facility Management Public Funding Sources Private Funding Sources F&B, Ticketing, ProgrammingSPORT FACILITIESFacilities and Venues DefinedA Facility is a built structure that has been designed, orre-configured, for sport. The facility could accommodateone or more sports, and provide a setting where athletesand fans are indoors, outdoors or a combination of both.Venues are places where events or organised gatheringsare held, and could include sport stadiums, functioncentres, theatres, botanical gardens and local parks.Both terms are used in sport. Not all sports require a builtfacility, for example water sports utilise oceans, lakes andrivers, and snow sports utilise mountains.The Sport FacilityThe sport facility is the central asset in sport – the placewhere sport is played and often a place of significance forthe city and its community.The sport facility is built primarily for the sporting contest –the event. While events come and go the facility is a lastinglegacy and, if managed and marketed correctly, a long-termasset for the host community.The sport facility is the predominant means through whichsport is produced, consumed and delivered to the public –all the elements of sport converge at one place.The Sport FacilityWe also see sport facilities in every suburb and country town,serving an important role in society in the provision of sport andrecreation but also a common meeting place to satisfy ourneeds for social interaction and a sense of belonging.The different types of sport facilities include: Multi-purpose Single-purpose Sport Precincts and Institutes High Performance CentresMulti-purpose FacilitiesSport facilities that are multi-purpose accommodate multiplesports: Stadiums with ovals (AFL, cricket, athletics) Stadiums with pitches (rugby, soccer, NFL, hockey, lacrosse) Indoor Arenas (netball, basketball, tennis, volleyball, ice hockey) Leisure and Recreation Centres (court sports, fitness, squash) Swimming Pools/Aquatic Centres (swimming, diving, water polo) Gyms and Fitness Centres (gym equipment, classes) Community Halls (table tennis, gymnastics, martial arts) Community Clubs (football/cricket, soccer/rugby, netball/tennis).Multi-purpose FacilitiesThe MCG (100,000 capacity) is home to the AFL Grand Final and Boxing Day Test but hasalso accommodated Athletics at the 1956 Olympics and 2006 Commonwealth Games.Multi-purpose FacilitiesMelbourne opened the new AAMI Park in 2010, a rectangular stadium with 30,000 capacity,to host soccer, rugby league and rugby union with crowds sitting much closer to the pitch.Multi-purpose FacilitiesMelbourne has the Melbourne Arena, 10,500 capacity, to host indoor sports including Tennis,Netball and Basketball but its flexibility has also attracted Ice Hockey and Cycling.Multi-purpose FacilitiesMelbourne also has the versatile Docklands (Marvel) Stadium, 53,000 capacity with a retractableroof and seating, allowing it to host AFL, Cricket, Soccer, Rugby, Basketball, WWE and UFC.Class ExerciseAssume you aremanaging one of thefootball teams inMelbourne and hadthe choice of stadiumfor your home games.What criteria wouldyou consider to beimportant beforechoosing one of thestadiums as yourhome ground?MCG100,000 capacityDesign: OvalMarvel Stadium53,000 capacityDesign: Oval orRectangular withretractable roofAAMI Park30,000 capacityDesign: RectangularSingle-purpose FacilitiesSingle-purpose facilities are designed and built for one sport: Golf Courses Baseball/Softball diamonds Motor Racing Horse Racing Beach Volleyball Lawn Bowls Rock Climbing Skate Parks Surf Parks Ski Resorts Ice Arenas VelodromesSome sports, like Tennis and Netball, have traditionally sharedthe same courts. More recently they have identified a need tooffer their sports all year. The sports decide to invest in theirown single-purpose facilities, providing better playingconditions and competitions for their participants.Single-purpose FacilitiesTennisGear manage five tennis centres in Queensland and recently expanded intoAdelaide with 18 courts at the Playford Tennis Centre.Single-purpose FacilitiesPurpose built Netball Centres now exist in Adelaide, Brisbane (pictured), Darwin,Melbourne, Perth and Sydney to host Super Netball, state and local competitions.Sport Precincts and InstitutesA third type of facility is the sport precinct and sport institute,that brings multiple facilities together: Sydney Olympic Park Melbourne and Olympic Parks Australian Institute of Sport (Canberra) Sport Institutes in most capital citiesThe precincts host sporting events and provide a training basefor full-time, elite athletes and professional teams, and theinstitutes provide elite facilities and services for athletespreparing for the next Commonwealth and Olympic Games.Sport Precincts and InstitutesSydney Olympic Park was built for Sydney 2000 Olympics and is now a suburb in its own right.The precinct of 430 hectares was home to 10 Olympic venues and now hosts over 5000events every year. The precinct has seen significant commercial and residential developmentsince 2000 including hotels, parklands and walking trails.Sport Precincts and InstitutesThe Australian Institute of Sport (AIS) in Canberra was opened in 1981 to support athletespreparing for the Commonwealth and Olympic Games. It has facilities for Track and Field,Swimming and Aquatics, Basketball and Netball, Volleyball, Gymnastics, Tennis and CombatSports, plus outdoor fields, strength and conditioning, recovery centre and accommodation.High Performance CentresThe focus on elite, or high performance sport, and the shifttowards the full-time athlete, has seen professional sport teamsinvest in their own high performance centres.The high performance centres are usually purpose built forone team or club, provide elite training facilities, swimmingpools and spas, gyms, physiotherapy and medical services,plus space for athletes to eat, attend meetings and socialise.Some professional teams are building these centres in thecommunities that they represent, while others are building themnear the major stadiums or arenas where they play.High Performance CentresThe Brisbane Lions have plans for a new $70 million high performance centre to accommodatemen and women’s AFL teams, administration, retail, social club and community facilities.Trends in Facility Design Land is at a premium in capital cities and we are seeing afocus on multipurpose facilities; Multi-configuration is therefore important – retractableroofs, seating, floors to accommodate multiple sports; Facilities for elite sport need to accommodate broadcastingneeds – access, lighting, production space; Indoor arenas and some stadiums are deliberately smallerto create demand for seating (10,000 – 20,000 seats); Spectator comforts – seating, super-screens, wi-fi, foodand beverage options, fan engagement, minimal queues; Open 365 days – function rooms, tours, museums, cafes; At community level – male and female changerooms.Trends in Facility DesignAs new sports become mainstream new facilities are created:we have Bounce to accommodate indoor trampolining, climbinggyms for indoor rock climbing, and URBNSURF (surf parks) forsurfing. They are all recent additions to the Olympic Games.Facility PlanningFacility Planning is:“the process by which an organisation envisions its future bylinking its purpose to the strategy of the overall organisation andthen developing goals, objectives and action plans to achievethat future. The result of the facility planning process is thestrategic facility plan”.International Facility Management Association (2009)Facility Planning is similar to the planning processes discussedin this subject but may take longer, and involve different areas ofexpertise, because the end result is a significant asset.Facility PlanningFacility Planning involves a number of steps including: community consultation the feasibility study site selection the design process consulting with architects and engineers seeking funding support and grant applications engaging construction companies building approval.This process is discussed in SPO203 Managing Sport Facilities. Advertiser, April 15 2021, p. 11Facility PlanningSome sports take a nationalapproach to facility planning,identifying their facility needsacross the country, and advisingstate associations and clubs onthe planning process.The Netball Australia NationalFacilities Policy is available at:https://netball.com.au/sites/default/files/2019-07/PDF-web-version-Netball-Australia-NationalFacilities-Policy_mar16.pdfFacility PlanningState Associations alsohave responsibility forfacility planning anddevelopment, providingsupport to voluntaryclubs and working closelywith state government toidentify local needs.The SA Cricket Infrastructure Strategy 2019-2029 is available at:https://www.saca.com.au/community/grants-and-scholarships/sa-cricketinfrastructure-strategyFacility PlanningExisting facilities and precinctsalso need plans to ensure theyare evolving, keeping up withtrends, and providing notice toGovernment that funding supportwill be required.The Sydney Olympic ParkMaster Plan 2030 is available at:https://www.sopa.nsw.gov.au/Developing-ourPark/Master-Plan-2030Facility ManagementFacility Management is:“maintenance and care of commercial and not-for-profitbuildings including but not limited to sport facilities, includingheating, cooling and ventilation systems (HVAC), electrical,plumbing, sound and lighting systems, cleaning, groundskeeping, security and general operations”.“The goal of facility management is to organise and supervisethe safe and secure maintenance and operation of the facilityin a financially and environmentally sound manner”.Schwarz et al (2015)Facility ManagementThe role of Facility Manager can be a diverse role with avast list of responsibilities depending on the type of facility: Booking, Scheduling and Programming Marketing, public relations and advertising Front of House: Box Office, Ticketing, Customer Service Catering, Food and Beverage, Retail Cleaning, Maintenance and Asset Management Traffic, Parking, Access Human Resources Financial Management Risk Management and Security Safety, first aid and medicalFacility ManagementLarger, commercial facilities would divide this work intoteams – for example Maintenance, Operations, Marketing.Smaller, community facilities managed by volunteers wouldneed to take on some of this work and negotiate the rest withthe facility owners, most likely local government.Governments will often invest in sport facilities but thendecide to outsource its management and/or maintenance.Businesses that specialise in the management of sport andrecreation facilities include YMCA, Belgravia and ASM Global.Facility ManagementBelgravia Leisure manage 170 sport and leisurefacilities across Australia and New Zealand includinggolf courses, sport stadiums and aquatic and leisurecentres, employing 4,500 staff.Based in Los Angeles with an Australian office in Brisbane,ASM Global are responsible for 300 stadiums and arenasacross the globe including ANZ Stadium (Sydney), SuncorpStadium (Brisbane) and Optus Stadium (Perth).YMCA, recently re-branded as the Y, manage 79recreation and leisure centres, 49 health and fitnesscentres and 50 aquatic centres across Australia.The Y employ 12,000 staff in Australia.FUNDING AND REVENUE