Assignment 2: How to Win: Strategic Options Assessment and Recommendation
Due: Monday, 9:00 am (eastern), Week 9 (Weight: 25%)
Introduction
“Strategy means making clear-cut choices about how to compete. You cannot be everything to everybody, no matter what the size of your business or how deep its pockets.”
– Jack Welch –
Congratulations! In your first executive brief, you generated some great insights about the playing field and competitors and how your own organization stacks up. Now you will transition from looking back to looking ahead. You will develop your “How to Win” strategy that will feature your game-winning move!
Your CEO has clarified that you need to think expansively and recommend a move that is transformative rather than incremental. To help with this, you have decided to consider each of the seven common winning moves outlined in the Week 6 Lecture Notes and pick one of them as your preferred gamewinning move.
You know that your game-winning move will be a decisive choice for the company. But in choosing this move (as is the case with any strategic initiative), the company will risk money and resources. If your move is the right one, you will grow sales and profits and beat your competitors. If your move is the wrong one, you risk disappointing your investors and letting your competitors gain competitive advantage. Given the importance of this decision, you will evaluate each of the seven common winning moves and then do a deep dive into the attractiveness, feasibility and risks of your chosen strategy.
Your CEO is expecting your second executive brief in Week 8 to summarize your analysis of the strategy you believe offers the most potential and your recommendation for the game-winning move that you will be presenting in Week 10.
Instructions for Assignment 2
Your objective is to create a game-winning move, not just evaluate other people’s moves. For this assignment, do NOT recommend a move that is identical or very similar to a real-life move made by your company. For example, don’t recommend that Tesla/Apple/Google/Uber/etc. invest in self-driving car technology or recommend that CVS acquire Aetna as those are all in the public domain. Instead, recommend a move that is novel and innovative for your company.
Craft your second executive brief to include the following:
1. An opening paragraph summarizing the purpose and content of the brief.
2. Rank Order Your Three Top Moves: Review the applicability and attractiveness of each of the 7 common winning moves (from the Week 6 Lecture Notes) for your organization and your competitive situation in your chosen playing field. List your top three most attractive moves in order from most attractive to least attractive.
3. Detail your Recommended Move: For your most attractive move, provide details about what you would recommend as a part this move. For example, if you chose acquisition, who might you buy? If you chose geographic expansion, where would you expand? If you chose discontinuous innovation, what would the innovation be? Explain why you think it will generate financially attractive growth (which includes both incremental revenue growth and commensurate incremental profit growth).
4. Alignment of the Move to Organizational Strength and Weakness. How does this move address your key strength/weakness identified in your playing field assessment from Assignment 1?
5. Required Investments. Most strategic initiatives require an investment of resources and money. What are some significant investments that would be necessary to implement this move? Note, we are not looking for dollar figures; instead, we are looking for the key categories of investments such as hiring people, investing in new capabilities, building new manufacturing plants, etc.
6. Risks and Risk Mitigation. Most game-changing moves are bold initiatives and have risks that need to be considered. What are the most significant risks and what is your recommended riskmitigation plan?
7. Competitive Response: How do you think the competition will react to your move?
8. Concluding statement. Conclude with a brief a summary of your game-winning move and conclusions on the above topics. Consider how the move effectively balances investments and risks. How will the move position your company against the competition?
9. References: Include in-text citations for all data, assertions, and facts, and a corresponding reference list. Appendices are allowable if additional supplemental information is needed for the brief.
Formatting and Submission Requirements
• The executive brief submission should be 2 to 3 pages (not including the cover page or appendixes/references page).
• Typed, single-spaced, professional font (size 10 – 12) with one-inch margins on all sides.
• Include a cover page containing the title of the assignment, your name, professor’s name, and the course title and date.
• Include a references page at the end documenting sources and citations used. You must cite three or more current sources.
• Use headings to identify main topics and subtopics.
• You are welcome to include charts, tables, and graphs in-text or in an appendix.
• Develop and support your research with facts and in-text citations, appendixes, and references.
RUBRIC: Assignment 2
|
Criteria |
Honors |
High Pass |
Pass |
Low Pass |
Unsatisfactory |
|
1. Describe and rank three the top potential game winning moves and
Weight: |
The 3 moves are exceptionally well described.
Recommended move is innovative and presented in a clear and
Excellent rationale for how the move will generate financially
The |
The 3 moves are well described and clearly ranked.
Recommended move has wellarticulated
The |
The 3 satisfactorily described.
Recommended move is identified and how it will generate financially attractive is satisfactorily explained; however, there is
|
Does not include a move ranking and/or is missing a ranked
Partially describes recommended move.
A basic explanation for how the move might generate financially sufficient |
Does not provide any ranking and/or unsatisfactorily describes a
|
|
2. Explain the alignment of recommend- ed move to a core company and identify necessary Investments
Weight: |
Clearly and concisely explains how the move relates to the company’s
Demonstrates excellent |
Clearly and concisely explains how the move relates to the company’s
Demonstrates |
Satisfactorily explains how the move relates to the company’s strength
Provides |
Partially explains how the move relates to the company’s strength and
May include a basic description of investment but lacks more than one
|
Does not include or unsatisfactorily explains how the move relates to
|
|
Criteria |
Honors |
High Pass |
Pass |
Low Pass |
Unsatisfactory |
|
3. Identify
Weight: |
Clearly and logically explains the most significant risks of the move.
Provides cogent and novel riskmitigation plans
Competitive |
Clearly and logically explains most of the significant risks of the
Provides cogent and novel risk mitigation plans for most of the
Competitive response predictions demonstrate sound logic and are
|
Clearly explains at least two risks of the
Provides logical risk mitigation plans for at least one of the
Competitive |
Explains at least one risk associated with the
Risk
Competitive |
Does not include, or unsatisfactorily demonstrates anticipation of the
or
Does not include risk mitigation plans for the identified move.
Unsatisfactorily anticipates competitive response.
|
|
4. that is “fit for use” for a
Weight: |
Conclusion is extremely well crafted and provides a clear and succinct
Persuasively recommended move while providing a reasonable, fair, and balanced position on investments and risks.
Excised brief, |
Conclusion presents a complete and succinct synopsis of the move and asserts recommended |
Conclusion is a satisfactory synopsis of the key elements of the move satisfactorily asserts the recommended |
Conclusion partially summarizes move partially addresses other factors of risks and
|
Conclusion is missing or presents an unsatisfactory summary of the
|
|
Criteria |
Honors |
High Pass |
Pass |
Low Pass |
Unsatisfactory |
|
5. Present in-text citations, appendixes, and
Weight: 15% |
Brief is succinct and exceptionally well-written and professional in
Conforms to page-limit and formatting requirements
There are no grammatical and mechanical usage errors.
All |
Brief
Conforms to page-limit and formatting requirements
Grammatical and mechanical usage errors, if
The ations, |
Brief is wellwritten and generally professional in appearance.
Conforms to page-limit and formatting requirements
There may be a few grammatical and mechanical
Most recommend- ations, |
Brief is partially well-written and professional in appearance.
Has several grammatical and mechanical usage
Some recommendations, assertions, and facts
|
Brief is missing significant content or is generally unprofessional in appearance due to multiple grammatical and
Most recommendations, assertions, and facts
|