Assignment- 7019ENG Air Transport Business Environment and Policy Assignment Brief | CU

7019ENG Assignment Task

This portfolio assignment includes 4 written tasks that you must engage with and progressively carry out throughout the 6 weeks of learning.

The tasks are highly aligned to teaching/learning activities of this module; hence you are advised to ensure attendance and engagement with all synchronous in- person and asynchronous activities.

TASK 1: Critical Reflection on Learning Journey in Air Transport Business Environment and Policy (1000 words)

This task invites you to reflect critically on your learning journey across Weeks 1–6. You will draw on your weekly log maintained throughout the module based on the template in Appendix I (There is no word count restriction on the learning log. This must be submitted as an appendix to the assessment) to select key learning moments, debates, and experiences that shaped your understanding of the key theories, debates and principles in Air Transport Business Environment and Policy and your approach to the portfolio assessment. 

Use the following format to write your critical reflection based on your weekly learning log.

1. Key learning Moments: Identify 2–3 significant concepts or debates that challenged or deepened your understanding. Refer to specific lectures, seminars, readings, or discussions. Mention key authors, theories, or frameworks that shaped your thinking.
2. Critical engagement: Discuss any ideas you disagreed with, struggled to understand, or changed your mind about. Reflect on how you how you critically engaged with debates in aviation economics, regulation, or policy.
3. Independent Exploration: Describe how you searched for information beyond the module materials. Explain your search criteria (e.g., keywords, databases, filters). Evaluate the sources you found and explain why they were credible or useful. Mention any use of AI tools (e.g., ChatGPT, Copilot) and critically assess their strengths and limitations.
4. Assessment Development Process: Reflect on how you planned and developed your portfolio tasks. What strategies did you use to organise your ideas? How did you integrate feedback or revise your work? What challenges did you face and how did you overcome them?
5. Mapping to Module Learning Outcomes and Graduate Attributes: Choose at least two MLOs from the module and explain how your learning journey helped you achieve them. Briefly explain how you demonstrated graduate attributes: Act with Integrity: e.g., ethical use of sources, fair critique, professional conduct and Get Things Done: e.g., time management, problem-solving, strategic thinking. Use specific examples from your log and reflection to demonstrate alignment.

TASK 2: Critique of an AI-Generated Response to a question on Air Transport Business Environment and Policy (1000 words)

You are provided with an AI-generated response to the following question in Appendix II: “How do factors in the global aviation business environment shape and influence airline market structures?” The response was generated using Copilot giving the question as a direct prompt to write a 1500-word answer with references.

Your task is to critically evaluate the AI-generated response by identifying:

• Strengths and weaknesses in the content
• Gaps in aviation-specific knowledge
• Gaps in theoretical foundations, key literature/authors
• Misinterpretations or oversimplifications

You must support your critique using module concepts learnt on aviation systems, stakeholder theories and economics and readings, and independent research.

TASK 3: Critical Review of Seminar Discussion on “Is ICAO effective in enforcing global aviation standards?” review of ICAO’s Covid-19 response (1000 words).

This task invites you to critically review the seminar discussion held in Week 2, which explored the effectiveness of the International Civil Aviation Organization (ICAO) in enforcing global aviation standards, particularly in the context of its response to the COVID-19 pandemic (based on the Policy Brief in Appendix III).

You will reflect on the seminar content your group produced and presented as an answer to this question and the perspectives shared by peers in the classroom and the lecturer’s feedback. Your review should demonstrate critical thinking, synthesis of ideas, and application of module concepts with appropriate reference to academic sources. 

Below is a guideline for your critical review

1.Analyse your group’s response to the seminar question and identify its strengths and weaknesses, based on your own personal reflection, peer responses and lecturer’s feedback.

You can conduct this review along

1. How well did you comprehend the seminar question?
2. How far did you use relevant theories and frameworks from lectures and assigned reading materials?
3. What insights did you/your group use from independent exploration of other academic sources, ICAO or any other industry publications, AI tools etc.

2.Based on your above review propose improvements you would make to the group response by outlining

1. Theoretical/regulatory foundation you would use from the assigned reading and your independent exploration to improve the group answer. Cite and reference them and explain how they would be used to improve the group answer.
2. Other changes you would make to improve the group response.

TASK 4: Policy Evaluation Solutions and Advocacy: Infographic accompanied by a 1000-word explanatory text

You must choose one of the following air transport policy topics and develop a policy communication infographic material to be published on social media to advocate your policy opinion on the topic. The infographic must demonstrate critical understanding of the policy context, stakeholder interests, problems and solutions. Prior to developing the infographic, you must study the chosen topic carefully and conduct a thorough evaluation of the effectiveness of the policy/problems associated. You must apply relevant theories and regulatory/ ethical policy principles in your analysis and solution development. To demonstrate your critical application of theory to evaluate policy challenges and develop sustainable solutions and advocate them effectively, you must submit a 1000-word text description explaining how the infographic delivers the below:

1. What and how you applied relevant theories or regulatory/ policy principles to analyse problems/challenges and develop policy solutions?
2. How did you select and apply relevant policy tools, economic metrics and methods and data to support air transport regulation, policy analysis and development?
3. How does your infographic design communicate and advocate your policy solutions and recommendations effectively?

Choice of Policy Topics

1. UK’s JetZero Strategy in reaching UK Aviation Industry Sustainability Targets.
2. Single African Air Transport Market (SAATM) on enhancing Regional Connectivity in Africa
3. India’s Regional Connectivity Scheme-UDAN on enhancing Regional Connectivity in India.
4. ESG Integration in Airline Corporate Governance in the UK.
5. UK Civil Aviation Authority Regulatory Approach to Heathrow Airport’s Economic Licensing.
6. Retained UK Regulation of (EC) No 261/2004 of the European Parliament and of the Council of 11 February 2004 establishing common rules on compensation and assistance to passengers in the event of denied boarding and of cancellation or long delay of flights.
7. UK’s Drone Policy for Safe and Innovative Airspace Integration.

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Assessed Module Learning Outcomes

The Learning Outcomes for this module align to the marking criteria which can be found at the end of this brief. Ensure you understand the marking criteria to ensure successful achievement of the assessment task. The following module learning outcomes are assessed in this task:

MLO 1: Critically evaluate and apply economic theories, regulations, and ethical principles to ensure the efficient delivery of customer-centric, secure, safe, and sustainable air transport solutions.
MLO 2: Select and apply relevant policy tools, economic metrics and methods to support air transport regulation, policy analysis and development.
MLO 3: Critically evaluate global aviation challenges and propose sustainable policy solutions considering various stakeholders and drivers in the air transport business environment.
MLO 4: Critically analyse and synthesise current research and practice relevant to the advancement of sustainable air transport policy solutions.
MLO 5: Advocate policy solutions and recommendations with integrity developing a professional approach to written and oral presentation.

7019ENG Assessment Marking Criteria

	Fail 0 to 29%	Fail 30, 35%	40 to 49%	50 to 59%	60 to 69%	70 to 79%	80 to 100%
TASK1: Critical Reflection of Module Learning and Alignment to Learning Outcomes of Air Transport Business Environment and Policy   Weighting:25%	Outcomes not met. Reflection lacks coherence and relevance. No meaningful engagement with module content or learning outcomes. No evidence of independent exploration or assessment planning. No mapping to MLOs or graduate attributes.	Outcomes not met. Limited reflection with superficial or vague references to learning. Minimal engagement with module concepts. Independent exploration and assessment planning are absent or poorly described. Mapping to MLOs is unclear or incorrect.	Outcomes met. Basic reflection with some relevant insights. Shows limited engagement with module content and learning outcomes. Independent exploration is mentioned but lacks depth. Assessment planning is described but not critically evaluated. Mapping to MLOs and graduate attributes is attempted but lacks clarity.	Good. Clear reflection with relevant examples from the module. Demonstrates engagement with key concepts and some critical thinking. Independent exploration is evident and somewhat evaluated. Assessment planning is described with some insight. Mapping to MLOs and graduate attributes is appropriate but could be more integrated.	Very good. Thoughtful and well-structured reflection. Demonstrates strong engagement with module content and critical debates. Independent exploration is purposeful and well-evaluated. Assessment planning is clearly articulated. Mapping to MLOs and graduate attributes is well-integrated and supported by examples.	Excellent. Deep and insightful reflection showing critical engagement with complex ideas. Independent exploration is extensive and well-justified. Assessment planning is strategic and reflective. Mapping to MLOs and graduate attributes is explicit, nuanced, and supported by strong evidence.	Exceptional. Exceptional reflection demonstrating intellectual maturity and originality. Engages critically with module content, debates, and theories. Independent exploration is sophisticated and contributes meaningfully to learning. Assessment planning shows advanced strategic thinking. Mapping to MLOs and graduate attributes is seamless, insightful, and exemplary.

TASK2: Thoughtful critique of the AI- generated response identifying strengths, weaknesses, and gaps in aviation- specific knowledge. Evaluation of theoretical foundations, regulatory principles, and key literature.   Weighting: 25%	Outcomes not met. Minimal or no meaningful critique of the AI-generated response. Fails to identify strengths or weaknesses. No reference to aviation-specific content, economic or regulatory theory. No use of module learning outcomes (MLOs). No evidence of independent research or reflective learning and largely generative.	Outcomes not met. Limited critique of the AI-generated response. Observations are vague or unsupported. Limited understanding of aviation business environment Weak or inaccurate use of economic theory and regulation. Independent research is absent or irrelevant. Reflection is superficial and disconnected from MLOs.	Outcomes met. Basic critique of the AI- generated response. Identifies some strengths and weaknesses. Some reference to aviation- specific content and module concepts (e.g., market structures, regulatory rationale). Independent research is present but not well integrated. Reflection shows limited insight into learning and MLO achievement.	Good. Clear and structured critique of the AI-generated response. Reasonable identification of gaps in aviation knowledge and theoretical foundations. Use of module concepts is evident. Independent research supports the critique. Reflection shows developing critical thinking and partial alignment to MLOs and graduate attributes.	Very good. Thoughtful and well-supported critique of the AI-generated response. Strong analysis of aviation- specific gaps and theoretical limitations. Module concepts (e.g., regulatory theory, sustainability, governance) are well integrated. Independent research is relevant and enhances the critique. Reflection demonstrates synthesis and clear alignment to MLOs 1, 2, and 3 and to some degree graduate attributes.	Excellent. Deep and insightful critique of the AI-generated response. Comprehensive identification of strengths, weaknesses, and theoretical gaps. Module learning outcomes are explicitly addressed through integration of economic, regulatory, and ethical principles. Independent research adds value. Reflection is analytical and clearly aligned to MLOs 1, 2, 3, and graduate attributes (Act with Integrity, Get Things Done).	Exceptional critique showing intellectual maturity. Sophisticated analysis of the AI-generated response using multiple theoretical and regulatory perspectives. Extensive and expertly integrated independent research. Reflection is original, nuanced, and clearly aligned to MLOs 1, 2, 3, and graduate attributes (Act with Integrity, Get Things Done). Demonstrates a professional approach to critique and policy analysis.
TASK 3: Critical Reflection and Review of the Seminar content and	Outcomes not met. Minimal or no meaningful engagement	Outcomes not met. Limited engagement with the	Outcomes met. Demonstrates basic engagement	Good. Clear engagement with seminar content and	Very Good. Thoughtful and well-structured review of the	Excellent. Deep and insightful engagement with seminar	Exceptional critical review of the seminar response

engagement with theoretical and regulatory principles with evidence of independent learning.   Weighting : 25%

with the seminar or group response. Lacks understanding of ICAO’s role. No use of module theories or frameworks. No evidence of reflection or independent research.

seminar and group response. Basic or inaccurate understanding of ICAO’s role. Minimal reference to module concepts. Reflection is superficial. Independent research is weak or irrelevant.

with the seminar and group response. Some use of module theories and frameworks. Independent research is present but not well integrated. Reflection shows limited insight into learning.

group response. Reasonable analysis of ICAO’s role using relevant theories. Independent research supports the review. Reflection is structured and shows developing critical insight

seminar and group response. Strong analysis of ICAO’s effectiveness using module concepts and regulatory principles. Independent research is relevant and well-integrated. Reflection demonstrates critical thinking and synthesis.

content and group response. Critical analysis of ICAO’s role is well-supported by theory and research. Independent exploration adds value. Reflection is analytical and well-connected to learning