Assignment details: ASSESSMENT BRIEF BUS9010 Capstone Project Assessment 2: Written Project Proposal
ASSESSMENT BRIEF
BUS9010 Capstone Project
Assessment 2: Written Project Proposal
| Assessment Description | Formal written project proposal. |
| Individual/Group | Individual. |
| Length | 1,000 words |
| Subject Learning Outcomes | a, b & d. |
| Week Due | Week 7 |
| Weighting | 20% |
| Use of Generative Artificial Intelligence (Gen AI) | Allowed |
Overview of the Assessment Task
This assessment builds on the work you have undertaken in Assessment 1.
You are expected to take into consideration the feedback you received from Assessment 1 and then write a formal project proposal.
A project proposal at the higher education level is used to assess the quality and originality of your ideas, your understanding of the purpose of your project, and the ultimate feasibility of the project.
This assessment is worth 20% of the overall marks available for this subject.
Assessment Instructions
This assessment requires you to build on the work you have undertaken in Assessment 1.
Building on your research to date, and analysis of the identified business issues you have discovered, you are required to develop a formal project proposal.
The formal project proposal should be a 1,000-word document that addresses key questions related to the business issues identified in Assessment 1. It will typically describe something you intend to produce to address the identified issues – this might be a report, a web site, a film, a book, a computer game or an event – there are many possibilities.
While the actual elements of a project proposal differ depending on the project itself, there are several key elements of a project proposal. Building on your project proposal poster work you should, at a minimum, consider the following:
- Title: This is a brief heading that accurately captures the nature of the proposed work.
- Background: What problems, challenges, or opportunities exist that create a need for this project? You should provide the background context against which you will conduct your project, including a summary of what is already known about the issue or topic as well as some of the problem areas that directly relate to your proposed work. Literature / best practice should be explored in this section.
- Objectives: What are the intended outcomes of this project?
- Scope: What are the steps or stages of the project? What elements are included in this project? How will the objectives be reached through this project? This section highlights how you will contain your project to ensure it is focussed and achievable. It should also explain what is out of scope.
- Approach / Method: This section describes the methods and materials that you intend to use within your project. It will detail how you will go about acquiring the information you need and explain how the project will be managed. If a particular theory or model is to be used, this should be stated.
- Timeline: Over what period will the project be undertaken? What are the key deliverables on what dates?
- Outcomes: This section should include the expected impacts and benefits of the proposed project. It is important that these be specific and realistic.
- Conclusion:
- References: APA referencing style is to be used.
Your project proposal will be used to assess the quality and originality of your ideas, your understanding of the purpose of your project, and the ultimate feasibility of the project.
This assessment should incorporate APA 7th referencing style. For support on how to reference see the AIHE Learning Support Hub on canvas for further information.
Use of Gen AI is Allowed:
This assessment allows the responsible and ethical use of generative artificial intelligence (Gen AI) tools to assist with preparation. However, students must ensure that their final submission represents their own critical thinking, analysis, and synthesis of information. Any content generated by GenAI must be carefully evaluated for accuracy, appropriately acknowledged, and properly referenced. Students are required to declare the use of GenAI within the assignment. Any submission that includes content created by unauthorised use of artificial intelligence tools is a breach of academic integrity.
Marking Criteria
Please refer to the attached rubric for marking criteria and standards of performance. Constructive feedback will be provided within a timely manner in accordance with AIHE Assessment Procedure.
This assessment is not redeemable unless otherwise specified.
Limits for Assessments
Written submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded.
Time limits for in-person or video presentations that exceed the allocated time limit by more than 10% will cease to be marked from the point at which that limit is exceeded, and Lecturers may ask students to cease their presentation.
Assessment Variation and Special Consideration
Students may be eligible for a variation to assessment arrangements when unexpected or extenuating circumstances impact on their performance or their ability to complete their assessment tasks by or on the specified date. Students must complete the Application to Vary Assessment with evidence.
Students with identified special or specific needs may apply for variations to assessment in the subject. Students are required to contact the Student Support Officer or Student Learning Advisor to discuss their specific needs.
Late Assignment Submission Penalties
An assessment task is late for submission when it is not submitted by the due date and time as indicated on Canvas, or by an agreed extension date and time as confirmed by the subject lecturer.
Late assessment tasks will be penalised at the rate of 5% of maximum possible marks, per calendar day (i.e. 24 hours or part thereof). After seven (7) calendar days, assignments will attract zero (0) marks. Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty.
For further detail see: AIHE Assessment Procedure.
Academic Integrity
Academic integrity is an essential quality for higher education and is a fundamental part of learning and teaching. AIHE is committed to promoting academic integrity and ethical behaviour. The reputation of AIHE and its graduates, and the academic standing of its qualifications rests with its ability to promote academic integrity and manage academic misconduct fairly and consistently.
All students must become familiar with, and understand the meaning and consequences of plagiarism, cheating in exams and tests, unauthorised use of artificial intelligence, collusion, contract cheating and other academic offences under the AIHE Academic Integrity Policy.
Marking Rubric & Standards of Performance – FORMAL WRITTEN PROJECT PROPOSAL
| CRITERIA | High Distinction Level (HD) 85 – 100 | Distinction Level (D) 75 – 84 | Credit Level (C) 65 – 74 | Pass Level (P) 50 – 64 | Fail Level (F) 0 – 49 |
| An introduction to the project proposal. (10 Marks) | The project proposal introduction presents the topic of the project in context, identifies the elements of the inquiry and indicates the purpose and structure of the project. | The project proposal introduction presents the topic of the project in context, identifies the elements of the inquiry and indicates the purpose and structure of the project. | The project proposal introduction covers all requirements to an acceptable level. | The project proposal introduction covers most requirements to an acceptable level. | The project proposal has no / incomplete introduction. |
| Background of the project. (10 Marks) | Covers all background information, provides context for the inquiry and the key business issue to be addressed plus identifies key theoretical perspectives. | The project proposal covers all background information, provides context for the inquiry and the key business issue to be addressed. | The project proposal covers all background information to an acceptable level. | The project proposal covers most background information to an acceptable level. | The project proposal has no / incomplete background information. |
| Objectives of the project. (20 Marks) | The project proposal provides clear information regarding all project objectives. Objectives are aligned to the identified topic, elements of the inquiry and the purpose / structure of the project. Theoretical basis for the objectives is identified. | The project proposal provides clear information regarding all project objectives. Objectives are aligned to the identified topic, elements of the inquiry and the purpose / structure of the project. | The project proposal provides clear information regarding all project objectives. | The project proposal provides some information regarding project objectives. | The project proposal has no / incomplete information regarding project objectives. |
| Project scope. (20 Marks) | The project scope is identified, all the composite parts (as per the assessment brief) are evident, and they are aligned to the identified topic, elements of the inquiry and the purpose / structure of the project. Theoretical basis for the scope parameters are identified. | The project scope is identified, all the composite parts (as per the assessment brief) are evident, and they are aligned to the identified topic, elements of the inquiry and the purpose / structure of the project. | The project scope is identified, and all the composite parts (as per the assessment brief) are evident. | The project scope is identified, and the majority of the composite parts (as per the assessment brief) are evident. | The project proposal does not identify or has an incomplete project scope. |
| Timeline. (10 Marks) | The project proposal includes a timeline and identifies key deliverables. Information is presented in a form that is informed by project management principles, and aligned to the identified topic, elements of the inquiry and the purpose / structure of the project. | The project proposal includes a timeline and identifies key deliverables. Information is presented in a form that is informed by project management principles, and aligned to the identified topic, elements of the inquiry and the purpose / structure of the project. | The project proposal includes a timeline and identifies key deliverables. Information is presented in a form that is informed by project management principles. | The project proposal includes a timeline and identifies key deliverables. | The project proposal does not include a timeline and / or fails to identify key deliverables. |
| Outcomes. (10 Marks) | The project proposal proposed outcomes that are informative and achievable. Information is presented in a form that is informed by project management principles, and aligned to the identified topic, elements of the inquiry and the purpose / structure of the project. | The project proposal includes proposed outcomes that are informative and achievable. Information is presented in a form that is informed by project management principles, and aligned to the identified topic, elements of the inquiry and the purpose / structure of the project. | The project proposal includes proposed outcomes that are informative and achievable. Information is presented in a form that is informed by project management principles. | The project proposal includes some proposed outcomes. | The project proposal does not include proposed outcomes. |
| Conclusion. (10 Marks) | The project proposal conclusion provides an overview of the topic of the project in context, identifies the elements of the inquiry and indicates the purpose and structure of the project. Theory perspective is noted. | The project proposal conclusion provides an overview of the topic of the project in context, identifies the elements of the inquiry and indicates the purpose and structure of the project. | The project proposal conclusion covers all requirements to an acceptable level. | The project proposal conclusion covers most requirements to an acceptable level. | The project proposal has no / incomplete conclusion. |
| Format – is in the required format and is of the correct length. Grammar, punctuation and spelling are correct. (5 Marks) | The project proposal is in the required poster form. It is clear and accurate with few, if any, errors. Expression is engaging. The project proposal expresses thoughts with flair and attention to detail which exceeds expectations. | The project proposal is in the required poster form. It is clear and accurate with few, if any, errors. Expression is engaging. | The project proposal is in the required poster form and in the most part clear and accurate with few errors. | The project proposal is in the required poster form but contains several errors (such as writing / structure / flow of ideas) affecting communication of meaning. | The project proposal is not in the required poster form. It is difficult to understand, no logical/clear structure, poor flow of ideas, argument lacks supporting evidence. |
| Citation of sources – intext and reference list adhere to APA conventions. (5 Marks) | The project proposal cites sources thoroughly and with complete attention to detail. | The project proposal cites sources clearly and accurately. | The project proposal cites sources clearly and accurately in the most part. | The project proposal cites sources with some accuracy. | The project proposal contains no citations, or inaccurately cites sources. Reference list is inaccurate. |
Approval Record & Document Control
| APPROVAL | NAME | DATE |
| Subject Developer | Dr Karen Grogan | 08/04/2021 |
| Original Approval (HoS/Academic Board) | HoS/Academic Board | 21/04/2021 |
| Approval (HoS) | HoS (Change to template approved through Teaching & Learning Committee) | 21/10/2024 |
| Latest Version Approval (HoS) | HoS (Change to template approved through Teaching & Learning Committee) | 03/03/2025 |
| VERSION # | KEY CHANGES | DATE |
| 1.0 | Original Development | 08/04/2021 |
| 1.1 | Update to new template | 17/11/2024 |
| 1.2 | Updated late submission details | 7/03/2025 |
| 1.3 | Updated the due date | 16/07/2025 |
| CURRENT UPDATED DOCUMENT LOCATION | ||