Assume that you are the director of international marketing for a company producing refrigerators. Select one country in Latin America and one in Europe and developescreening criteria to use in evaluating the two countries. Make any additional assumptions that are necessary about your company.
Assuming that consumption plays some role in identity, critically evaluate the contention that, a powerful, popular advertisement is just as meaningful as any news story.
Assume that you are the director of international marketing for a company producing refrigerators