Based on the article given titled “Analysis of Iphone’s Marketing Strategy”, you are to evaluate/ analyze/ discuss: Global Marketing Assignment, APU, Malaysia

Based on the article given titled “Analysis of Iphone’s Marketing Strategy”, you are to evaluate/ analyze/ discuss Apple’s current Product and Promotion Strategies.

Then, you are to provide suggestions/ recommendations for Apple on how to improve its Product and Promotion Strategies (new ideas).

In evaluating/analyzing/ discuss of the Product and Promotion strategies, and also in providing suggestions/ recommendations, you are to include relevant marketing theories/ models/ concepts in the discussions.

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