Running Head: Lean business start-up: Business investment proposal
LEAN BUSINESS START-UP:
BUSINESS INVESTMENT PROPOSAL
Michelle Medeiros da Silva A00044523
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Lean business start-up: Business investment proposal
Table of Contents
1. Introduction……………………………………………………………………………………………………….. 3
2. Investment options ……………………………………………………………………………………………… 3
2.1. Stocks…………………………………………………………………………………………………………. 3
2.2. Crowd funding……………………………………………………………………………………………… 4
2.3. Joint ventures……………………………………………………………………………………………….. 4
3. Communication strategy………………………………………………………………………………………. 5
4. Convincing argument ………………………………………………………………………………………….. 7
5. Lean canvas……………………………………………………………………………………………………….. 8
5. Summary…………………………………………………………………………………………………………. 10
6. References……………………………………………………………………………………………………….. 11
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Lean business start-up: Business investment proposal
1. Introduction
In this proposal, the business venture of a Brazil Swimming Club (BSC) for the
Brazilian community in Sydney will be discussed. It is a sustainable business that is looking
for stability in the market to maintain long-term operations. It has been observed that in the
past few years, people have turned significantly toward recreational activities. Aquatic
activities have increased at an exponential rate over the decade, making swimming one of the
top recreational activities. The company aims to provide leisure activities, recreational
activities, awareness about open waters, and aquatic sports for the Brazilian community to
provide a full-body workout for the betterment of their health.
2. Investment options
For maintaining a successful operational structure for the BSC, a proper assessment of
the investment options has to be done. These options will determine how the business allocates
its investments according to the business’s needs.
2.1. Stocks
The business venture has plans to introduce its stocks to the share market, as the pool
stocks are not exactly cheap in today’s competitive market. With the introduction of its stocks
in the share market, the company aims to encourage people to buy their stocks by providing
special offers. The goal is to encourage the members to become shareholders of the company
for maintaining a sense of ownership as a stakeholder of the business. The shareholders would
be given special facilities like discounts on memberships, extra leisure time, and private pool
access (Siegel, 2021). These offers would likely attract more members of the community to
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Lean business start-up: Business investment proposal
take part in these recreational activities and increase the number of shareholders of the
company.
2.2. Crowd funding
The BSC also aims to raise funds from the community by organizing awareness camps
about the positive effects of swimming and collecting money via the internet. With crowd
funding, the BSC does not just aim to raise capital. The goal is to diversify the funding streams
by organizing a neat campaign and driving a proper engagement of their members and the
Brazilian community (Yu et al., 2017). Though only crowd fund would not cover a significant
amount of capital for the business it would still help to create awareness among the Brazilian
community. For conducting a successful crowd funding program the venture needs to come up
with an exciting way for interacting with the crowd, like launching an event and urging people
to visit their website and support the community swimming club.
2.3. Joint ventures
The business also aims to partner up with local businesses that deal in aquatic
sportswear and institutions that provide coaching for swimming. With these joint ventures, the
BSC also aims to provide an inside-the-club purchasing facility to the members, and the
partnering firms would be provided with a space where the companies can sell their products.
The potential profit from these partnerships depends on a number of factors, the one factor that
will affect the business the most still remains the number of people that have been registered
as members (Leonard, Pakpahan, Heriyati & Handayani, 2020). For ensuring the success of the
business venture, a majority of the Brazilian community have to be made aware of the Brazil
Swimming Club.
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Lean business start-up: Business investment proposal
3. Communication strategy
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Lean business start-up: Business investment proposal
Communicatio
n
Audience
Goals
Schedule
Format
Responsibilit
y
Media for
communication
Press and
local
communit
y
Impact on
the common
people and
media
related
people
November
2022
Multimedia
and web
contents
Marketing
manager
Community
events
NGOs
and
charitable
organizati
ons
Increasing
product
awareness to
45%
November
2022 to
December
2022
Distribution
of
educational
items to
poor
students
Human
resource
manager
Crowd funding
Local
investors
Fundraising
up to
$1,00,000
November
2022
Fundraising
(both
physical
and online)
Marketing
manager
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Lean business start-up: Business investment proposal
Emails & phone
calls
Private
investors
Reaching to
investors and
engaging at
least 50
investors
December
2022
Database of
potential
customers
Marketing
manager
4. Convincing argument
Society has become very health conscious nowadays and therefore the people are using
the swimming process as not only a recreation system but also as a health-related exercise.
Therefore, the policy of BSC is to engage the people of the society with the swimming system
and the process is very important for the younger generation. Therefore, the convincing
argument of the club is to maintain the health of the Brazilian people who reside in Australia
and are health conscious. Although the club only allows Brazilian people, this club can be
considered a system where people can upgrade their health through the various techniques of
swimming. Sydney is a place where people from many ethnicities live and thus the club has a
number of members who want to maintain this particular exercise in order to maintain
recreation and physical activities together (Long, 2017).
This can be deciphered from the process that BSC has influenced the people of the small
Brazilian society who lives in Sydney in order to exchange the cultural aspects that are
commonly seen in the Brazilian people only. Also, the national language of Brazil, Portuguese,
can be used as a form of communication in the club and that will add more value to BSC in
society (Ordonhes et al., 2021).
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Lean business start-up: Business investment proposal
5. Lean canvas
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Lean business start-up: Business investment proposal
Problem
Without
exercise people
can be a victim
of obesity and
cardiac issues
Brazilian people
need a place to
communicate
with others
people from the
same ethnicity
solutions
Brazilian
Swimming Club
can be a place to
practice
swimming as an
exercise as well
as a place to
meet others
people who are
from Brazil.
Value
proposition
The club
provides the
chance for
social and
physical
activities
between
Brazilian people
in Sydney.
Unfair
advantages
Only Brazilian
people are
allowed to be a
member of the
club.
Customer
segments
People from
Brazil who live
in Sydney.
Brazilian people
who need
exercise.
Existing
alternatives
Other
swimming pools
in Sydney
Key metrics
Special club for
Brazilian people
Channels
Swimming pool
Membership of
the club
Early adopters
Brazilian people
of the city
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Lean business start-up: Business investment proposal
Cost structure
Maintenances
Wages
Development
Revenue streams
Membership
Donations
5. Summary
It can be concluded that the Brazilian people of Sydney can use the Brazilian Swimming
Club (BSC) to connect with other Brazilian people and it will enhance their physical as well as
social interaction which will increase their health as well as nurture their social activities.
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Lean business start-up: Business investment proposal
6. References
Leonard, T., Pakpahan, E. F., Heriyati, L. K., & Handayani, I. G. A. K. R. (2020). Legal
review of share ownership in a joint venture company. International Journal of
Innovation, Creativity and Change, 11(8), 332-45.
Long, J. A. (2017). Cycling pianos, BMX dancing and poetic swimming: sport and the arts
belong together. The Conversation.
Ordonhes, M. T., da Silva, C. L., de Oliveira, V. M., de Souza, J., & Cavichiolli, F. R.
(2021). The development of swimming in Brazil and its structural intervening factors.
Retos: nuevas tendencias en educación física, deporte y recreación, (41), 664-673.
Siegel, J. J. (2021). Stocks for the long run: The definitive guide to financial market returns &
long-term investment strategies. McGraw-Hill Education.
Yu, S., Johnson, S., Lai, C., Cricelli, A., & Fleming, L. (2017). Crowdfunding and regional
entrepreneurial investment: an application of the CrowdBerkeley database. Research
Policy, 46(10), 1723-1737.
