Learning Outcomes
By the end of this unit a student will be able to:
- Explain the role of marketing and how it interrelates with other functional units of an organization.
- Compare ways in which organizations use elements of the marketing mix (7Ps) to achieve overall business objectives.
- Develop and evaluate a basic marketing plan.
Task 1:
Business Case / Scenario Covering LO1
You are applying for the role of Marketing Manager within an organization of your choice. It is preferable to use your own place of work, if appropriate and as part of the interview process, you are required to discuss the concept of marketing as well as its role with detailed analysis within the organization context. Further to this, you will have to explain how marketing interrelates with other functions within the business.
This will be a 10-minute presentation as part of the interview. Your presentation should cover the following:
- Explain how the key roles and responsibilities of the marketing function relate to the wider organizational context.
- Explain how the key roles and responsibilities of the marketing relate to the wider organizational context.
- Analyze the roles and responsibilities of marketing in the context of the marketing environment.
- Analyze the significance of interrelationships between marketing and other functional units of an organization.
- Critically analyze and evaluate the key elements of the marketing function and how they interrelate with other functional units of an organization.
You are to carry out considerable research on your chosen organization or preferably the organization where you work. You will need to demonstrate that you have carried out considerable research to gain the required level of knowledge and understanding relating to the fundamental concepts and principles that underpin your understanding of the unit.
