CASE STUDY 2: PUBLIX VS KROGER Instructions: 1. Read the article, below, then complete the following: a. Brief write-up of Publix and Kroger. b. Do a SWOT Analysis of Publix. c. Analyze Kroger’s Strengths and Opportunities d. Would Kroger be successful in its penetration strategies? Why/why not? e. How can Publix counter Kroger’s efforts, from a Marketing Strategy viewpoint?

CASE STUDY 2: PUBLIX VS KROGER

Instructions:

1. Read the article, below, then complete the following:

                a. Brief write-up of Publix and Kroger.

                b. Do a SWOT Analysis of Publix.

                c. Analyze Kroger’s Strengths and Opportunities

                d. Would Kroger be successful in its penetration strategies? Why/why not?

                e. How can Publix counter Kroger’s efforts, from a Marketing Strategy viewpoint?

The post CASE STUDY 2: PUBLIX VS KROGER Instructions: 1. Read the article, below, then complete the following: a. Brief write-up of Publix and Kroger. b. Do a SWOT Analysis of Publix. c. Analyze Kroger’s Strengths and Opportunities d. Would Kroger be successful in its penetration strategies? Why/why not? e. How can Publix counter Kroger’s efforts, from a Marketing Strategy viewpoint? appeared first on My Academic Papers.