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Research Project: Annotated Bibliography Assignment Instructions  After choosing the topic for your Research Project, you will complete an Annotated Bibliography assignment using the Research Project: Annotated Bibliography Template provided. The topic of the research project has to be related to 'a current issue concerning the use of health informatics in quality management and decision support […]

Exploratory Data Analysis Exploratory Data Analysis (EDA) is an approach to analyzing data that focuses on gaining an understanding of the data and identifying patterns and relationships that may be present. EDA involves using visualizations and statistical techniques to explore and summarize the data in a way that is both comprehensive and intuitive. The primary […]

Case Study: Using Neural Networks to Enhance Netflix's Marketing Strategy Netflix is one of the most popular online streaming services worldwide, with millions of subscribers in over 190 countries. The company has been able to maintain its position as a market leader by continuously innovating and using cutting-edge technology to provide the best possible user […]

Marketers often try to reach different customer segments with a targeted marketing message or product. Personalizing messages for the different needs and wants of each customer segment is often more effective. To design these targeted messages, companies need to be able to identify similar traits within unique customer groups. Clustering algorithms can identify groups with […]

Marketing Analytics uses data, statistics, mathematics, and technology to solve marketing business problems. It involves modeling and software to drive marketing decision-making. Not long ago, marketing analytics was a highly specialized field for individuals who had in-depth knowledge of mathematical modeling, computer programming, and specialized software packages. Today, however, the availability of large amounts of […]

Case Study: The Importance of a Social Media Plan for an Organization Background AI Corp. is a multinational organization that provides software solutions to businesses worldwide. The company has been in business for over a decade and has established itself as a leader in the industry. However, AI Corp. has not been proactive in social […]

You are to write a scholarly/academic “critical review” for each of two journal articles. The first article is provided in the assignment. The second article is to be chosen from one of those provided in the articles folder.  Each review should be 3-4 pages in length (not including title and reference pages).  Q: What is […]

Write a 5-7 page paper in which you: Compare and contrast surge versus congestion pricing. Provide a specific example of each currently in use. There are many types of auctions, each with strengths and weaknesses in uncovering the real price/value of an item. Compare and contrast how each of the following uncovers value and provide a specific […]

Assignment 1: Using Spreadsheets to Create a Business Case from Raw Data InstructionsBackgroundThis exercise helps students understand how a raw file of sales transactions can be analyzed to produce valuable information for managers. Your challenge is to see what the data is telling you via the Dashboard you created and then present your case for […]

Lab Exercise – Data Summary 1. For this exercise, go online and select a comma separated value (.CSV) data file from one of these sources: The US government makes many, many data sets available for free, and all are legally free to use and in the public domain.https://data.gov/ Additionally, you could check one of the […]