BMGT3001 Brand Management Assignment 1 Brief Semester 1 2025-26 | University of Worcester Assignment Brief: BMGT3001 Brand Management 2025-26, Semester 1 Assignment 1 Individual Report and Viva Word Limit or equivalent (e.g. time) 1,500 report + 10 minute individual presentation Weighting 100% Learning Outcomes Assessed 1. Critically analyse the key streams of thought in the brand management discipline 2. Critically reflect on the role of brands in society and their impacts on consumption 3. Critically apply models of brand management to establish the basis of an organisation/product/ service’s competitive advantage 4. Develop a brand strategy critically evaluating the expected outcomes based on Brand Management theories and models. Submission date Assessment Viva: in class on the Week of the 15th December 2025 Written report: On BlackBoard By 3pm on the 14th of January 2026 […]



